{"id":1506,"date":"2019-05-06T17:04:23","date_gmt":"2019-05-06T09:04:23","guid":{"rendered":"https:\/\/regask.com\/?p=1506"},"modified":"2024-11-19T09:56:02","modified_gmt":"2024-11-19T01:56:02","slug":"kosmetik-neuer-markteintritt","status":"publish","type":"post","link":"https:\/\/regask.com\/de\/cosmetics-new-market-entry\/","title":{"rendered":"F\u00fcr ein f\u00fchrendes Kosmetikunternehmen neue M\u00e4rkte erschlie\u00dfen \u2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"RegASK \u2013 Erschlie\u00dfung neuer M\u00e4rkte f\u00fcr ein f\u00fchrendes Kosmetikunternehmen\" src=\"https:\/\/player.vimeo.com\/video\/369377343?dnt=1&amp;app_id=122963\" width=\"1020\" height=\"574\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<h2 class=\"h4\"><strong>Objektiv<\/strong><\/h2>\n<p>Ein gro\u00dfes Kosmetikunternehmen wollte seine Haar-, Hautpflege- und Nahrungserg\u00e4nzungsmittelprodukte in den zehn wichtigsten Hautpflegem\u00e4rkten weltweit anbieten. Das Unternehmen musste die Machbarkeit der Expansion in jeden dieser M\u00e4rkte mit seiner aktuellen Rezeptur pr\u00fcfen und eine Strategie f\u00fcr die geografische Expansion entwickeln.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\"><strong>L\u00f6sung<\/strong><\/h2>\n<p>Mithilfe eines globalen Netzwerks lokaler Experten \u00fcberpr\u00fcfte unser Team bei RegASK rasch die Konformit\u00e4t der Produktkennzeichnung und der Inhaltsstoffe in den einzelnen L\u00e4ndern und identifizierte L\u00e4nder mit \u00e4hnlichen gesetzlichen Anforderungen.<\/p>\n<p>F\u00fcr einige M\u00e4rkte waren keine \u00c4nderungen am aktuellen Produkt erforderlich. In diesem Fall nutzten wir unser Expertennetzwerk, um Richtlinien f\u00fcr die Einreichung von Dossiers sowie f\u00fcr den Import und Export zu entwickeln.<\/p>\n<p>F\u00fcr M\u00e4rkte, die \u00c4nderungen an der Produktkennzeichnung oder -formulierung erforderten, lieferten unsere Experten im Rahmen einer praktikablen Markteinf\u00fchrungsstrategie umfassende Empfehlungen zur Einhaltung der Produktformel und -kennzeichnung.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\"><strong>Ergebnisse<\/strong><\/h2>\n<p>Der Kunde erhielt einen detaillierten Plan zur geografischen Expansion, einschlie\u00dflich Reformulierungsclustern f\u00fcr M\u00e4rkte, in denen seine Produkte nicht konform waren. Der Kunde ist erfolgreich in sechs Schl\u00fcsselm\u00e4rkte eingestiegen und plant, im n\u00e4chsten Jahr in den verbleibenden vier M\u00e4rkten Fu\u00df zu fassen.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Zielsetzung: Ein gro\u00dfes Kosmetikunternehmen wollte seine Haar-, Hautpflege- und Nahrungserg\u00e4nzungsprodukte in den zehn gr\u00f6\u00dften Hautpflegem\u00e4rkten weltweit etablieren. Das Unternehmen musste die Machbarkeit einer Expansion in jeden einzelnen Markt mit seiner aktuellen Rezeptur pr\u00fcfen und eine entsprechende geografische Expansionsstrategie entwickeln. L\u00f6sung: Nutzung eines globalen Netzwerks lokaler Partner\u2026<\/p>","protected":false},"author":39,"featured_media":1811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19],"tags":[],"class_list":["post-1506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-personal-care-and-cometics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cosmetics: New Market Entry | RegASK<\/title>\n<meta name=\"description\" content=\"Learn how RegASK helped a top cosmetics company successfully enter new markets. Expand your global reach. 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