{"id":3890,"date":"2022-10-17T12:01:41","date_gmt":"2022-10-17T04:01:41","guid":{"rendered":"https:\/\/regask.com\/?p=3890"},"modified":"2024-11-22T05:21:07","modified_gmt":"2024-11-21T21:21:07","slug":"steigerung-der-werbeaussagen-fur-die-markteinfuhrung-eines-gesundheitsprodukts","status":"publish","type":"post","link":"https:\/\/regask.com\/de\/boosting-claims-for-a-health-product-launch\/","title":{"rendered":"Werbeversprechen f\u00fcr die Markteinf\u00fchrung eines Gesundheitsprodukts verst\u00e4rken\u00a0"},"content":{"rendered":"<p><strong>Lesen Sie die Fallstudie und erfahren Sie, wie ein gro\u00dfes Gesundheitsunternehmen die Markteinf\u00fchrung seines Produkts erfolgreich optimierte und seine Werbeaussagen verst\u00e4rkte, um es f\u00fcr die Verbraucher attraktiver zu machen.<\/strong><\/p>\n<h2 class=\"h4\"><strong>Objektiv<\/strong><\/h2>\n<p>Ein gro\u00dfes Gesundheitsunternehmen wollte seine Regulierungsstrategie f\u00fcr die Markteinf\u00fchrung eines neuen Produkts in sechs M\u00e4rkten der Region Asien-Pazifik validieren. Die erste Generation dieses Produkts wurde in der Kategorie Kosmetik mit eingeschr\u00e4nkten Werbeaussagen eingef\u00fchrt. F\u00fcr die neue Produkteinf\u00fchrung sollten die Werbeaussagen st\u00e4rker formuliert werden.<\/p>\n<h2 class=\"h4\"><strong>L\u00f6sung<\/strong><\/h2>\n<ul>\n<li>Nutzung umfassender Fachkompetenz durch das globale Netzwerk lokaler Experten<\/li>\n<li>Bereitstellung anwendbarer regulatorischer Verfahren, Bewertung der Inhaltsstoffe und Bewertung der Werbeaussagen<\/li>\n<li>Durchf\u00fchrung einer Bewertung der Wettbewerbslandschaft<\/li>\n<li>Testen Sie die Reaktionsf\u00e4higkeit von Gesundheitsdienstleistern und Verbrauchern auf die vorgeschlagenen Anspr\u00fcche<\/li>\n<li>Beratung zu wissenschaftlichen und klinischen Testanforderungen, um \u00fcberzeugendere Aussagen zu erm\u00f6glichen<\/li>\n<\/ul>\n<h2 class=\"h4\"><strong>Ergebnisse<\/strong><\/h2>\n<p>Der Kunde konnte die Markteinf\u00fchrung der zweiten Generation seines Produkts optimieren und \u00fcberzeugendere Werbeaussagen einbringen, um sein Produkt f\u00fcr die Verbraucher attraktiver zu machen.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\" data-line-height=\"xs\">Ben\u00f6tigen Sie Unterst\u00fctzung bei regulatorischen Angelegenheiten?<\/h2>\n<h2 style=\"text-align: center;\" data-line-height=\"xs\">Ask RegASK und ein Angebot einholen<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"row align-center\"  id=\"row-51967064\">\n\n\n\t<div id=\"col-553467294\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/regask.com\/de\/demo-buchen\/\" class=\"button secondary is-large\" >\n\t\t<span>Ein Angebot einholen<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-553467294 > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Read the case study and learn how a major healthcare company successfully optimized their product launch and boosted claims to make it more compelling to consumers. Objective A major healthcare company wanted to validate its regulatory strategy for a new product launch in 6 APAC markets. The first\u00a0generation of this product was\u00a0launched under the cosmetic&#8230;<\/p>","protected":false},"author":39,"featured_media":4811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,21],"tags":[],"class_list":["post-3890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-pharma-and-biotech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boosting Claims for a Health Product Launch\u00a0 | RegASK<\/title>\n<meta name=\"description\" content=\"A major healthcare company successfully optimized their product launch and boosted claims to make it more compelling to consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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