{"id":1506,"date":"2019-05-06T17:04:23","date_gmt":"2019-05-06T09:04:23","guid":{"rendered":"https:\/\/regask.com\/?p=1506"},"modified":"2024-11-19T09:56:02","modified_gmt":"2024-11-19T01:56:02","slug":"nueva-entrada-al-mercado-de-los-cosmeticos","status":"publish","type":"post","link":"https:\/\/regask.com\/es\/cosmetics-new-market-entry\/","title":{"rendered":"Abriendo caminos en nuevos mercados para una importante empresa de cosm\u00e9ticos\u2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"RegASK - Abriendo caminos en nuevos mercados para una empresa l\u00edder en el sector de la cosm\u00e9tica\" src=\"https:\/\/player.vimeo.com\/video\/369377343?dnt=1&amp;app_id=122963\" width=\"1020\" height=\"574\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<h2 class=\"h4\"><strong>Objetivo<\/strong><\/h2>\n<p>Una importante empresa de cosm\u00e9ticos quer\u00eda expandir sus productos para el cuidado del cabello, la piel y los suplementos diet\u00e9ticos a los 10 principales mercados de cuidado de la piel de todo el mundo. La empresa necesitaba comprender la viabilidad de expandirse a cada mercado con su f\u00f3rmula actual y dise\u00f1ar una estrategia de expansi\u00f3n geogr\u00e1fica para implementarla.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\"><strong>Soluci\u00f3n<\/strong><\/h2>\n<p>Aprovechando una red global de expertos locales, nuestro equipo en RegASK examin\u00f3 r\u00e1pidamente el cumplimiento de la etiqueta y los ingredientes del producto por pa\u00eds e identific\u00f3 pa\u00edses con requisitos regulatorios similares.<\/p>\n<p>En algunos mercados no fue necesario realizar cambios en el producto actual. En ese caso, recurrimos a nuestra red de expertos para desarrollar pautas de presentaci\u00f3n de expedientes y de importaci\u00f3n y exportaci\u00f3n.<\/p>\n<p>Para los mercados que requer\u00edan cambios en la etiqueta o formulaci\u00f3n del producto, nuestros expertos brindaron recomendaciones integrales para el cumplimiento de la etiqueta y f\u00f3rmula del producto como parte de una estrategia viable de camino al mercado.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\"><strong>Resultados<\/strong><\/h2>\n<p>El cliente recibi\u00f3 un plan detallado de expansi\u00f3n geogr\u00e1fica, que inclu\u00eda grupos de reformulaci\u00f3n para mercados en los que sus productos no cumpl\u00edan con las normas. El cliente ingres\u00f3 con \u00e9xito en 6 mercados clave y planea lanzarse en los 4 restantes durante el pr\u00f3ximo a\u00f1o.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objetivo Una gran empresa de cosm\u00e9ticos quer\u00eda expandir sus productos para el cuidado del cabello, la piel y los suplementos diet\u00e9ticos a los 10 principales mercados de cuidado de la piel de todo el mundo. La empresa necesitaba comprender la viabilidad de expandirse a cada mercado con su f\u00f3rmula actual y dise\u00f1ar una estrategia de expansi\u00f3n geogr\u00e1fica para su implementaci\u00f3n. Soluci\u00f3n Aprovechar una red global de\u2026<\/p>","protected":false},"author":39,"featured_media":1811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19],"tags":[],"class_list":["post-1506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-personal-care-and-cometics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cosmetics: New Market Entry | RegASK<\/title>\n<meta name=\"description\" content=\"Learn how RegASK helped a top cosmetics company successfully enter new markets. Expand your global reach. Stay informed with RegASK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regask.com\/es\/nueva-entrada-al-mercado-de-los-cosmeticos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forging Paths in New Markets for a Top Cosmetics Company\" \/>\n<meta property=\"og:description\" content=\"Learn how RegASK helped a top cosmetics company successfully enter new markets. Expand your global reach. Stay informed with RegASK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/regask.com\/es\/nueva-entrada-al-mercado-de-los-cosmeticos\/\" \/>\n<meta property=\"og:site_name\" content=\"RegASK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RegASKRegulatoryAffairs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-06T09:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-19T01:56:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/regask.com\/wp-content\/uploads\/2020\/11\/POST-Forging-Paths-in-New-Markets-for-a-Top-Cosmetics-Company.png\" \/>\n\t<meta property=\"og:image:width\" content=\"688\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benoit Trouwaert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:site\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Trouwaert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/regask.com\\\/cosmetics-new-market-entry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/cosmetics-new-market-entry\\\/\"},\"author\":{\"name\":\"Benoit Trouwaert\",\"@id\":\"https:\\\/\\\/regask.com\\\/#\\\/schema\\\/person\\\/c1d261e8dcf7b1c30b2c4f2c119df42d\"},\"headline\":\"Forging Paths in New Markets for a Top Cosmetics Compan&hellip;\",\"datePublished\":\"2019-05-06T09:04:23+00:00\",\"dateModified\":\"2024-11-19T01:56:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/cosmetics-new-market-entry\\\/\"},\"wordCount\":191,\"publisher\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/cosmetics-new-market-entry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/POST-Forging-Paths-in-New-Markets-for-a-Top-Cosmetics-Company.png\",\"articleSection\":[\"Case Studies\",\"Cosmetic and Personal Care\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/regask.com\\\/cosmetics-new-market-entry\\\/\",\"url\":\"https:\\\/\\\/regask.com\\\/cosmetics-new-market-entry\\\/\",\"name\":\"Cosmetics: New Market Entry | RegASK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/cosmetics-new-market-entry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/cosmetics-new-market-entry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/POST-Forging-Paths-in-New-Markets-for-a-Top-Cosmetics-Company.png\",\"datePublished\":\"2019-05-06T09:04:23+00:00\",\"dateModified\":\"2024-11-19T01:56:02+00:00\",\"description\":\"Learn how RegASK helped a top cosmetics company successfully enter new markets. 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