{"id":1540,"date":"2019-04-15T17:37:20","date_gmt":"2019-04-15T09:37:20","guid":{"rendered":"https:\/\/regask.com\/?p=1540"},"modified":"2024-11-22T05:31:28","modified_gmt":"2024-11-21T21:31:28","slug":"declaracion-de-propiedades-saludables-en-el-paquete","status":"publish","type":"post","link":"https:\/\/regask.com\/es\/on-pack-health-claim\/","title":{"rendered":"Obtenci\u00f3n de una declaraci\u00f3n de propiedades saludables en el envase para un yogur l\u00edder..."},"content":{"rendered":"<h2 class=\"h4\">El <strong>Oportunidad<\/strong><\/h2>\n<p>Una marca de yogur de primera l\u00ednea reconoci\u00f3 la necesidad de diferenciar su producto rico en probi\u00f3ticos de la competencia. El cliente encarg\u00f3 a RegASK que determinara c\u00f3mo convertirse en el primer yogur con una declaraci\u00f3n de propiedades saludables en el envase sobre una mejor digesti\u00f3n.<\/p>\n<p>Las declaraciones de alimentos funcionales basadas en probi\u00f3ticos a\u00fan no estaban reguladas en el mercado y no hab\u00eda esfuerzos activos para adaptar las regulaciones, lo que hac\u00eda que la declaraci\u00f3n de propiedades saludables deseada por el cliente quedara fuera del alcance de las opciones est\u00e1ndar.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\">El <strong>Acercarse<\/strong><\/h2>\n<p>Tras identificar la necesidad de desarrollar una nueva normativa sobre declaraciones de probi\u00f3ticos, RegASK:<\/p>\n<p>1. Se asoci\u00f3 con expertos cient\u00edficos y regulatorios a nivel local para educar a los funcionarios de la agencia sobre los beneficios cient\u00edficos demostrados en la investigaci\u00f3n del cliente.<br \/>\n2. Normativa de referencia sobre probi\u00f3ticos a nivel mundial<br \/>\n3. Se elaboraron directrices recomendadas<br \/>\n4. Elaboraci\u00f3n y presentaci\u00f3n de expediente cient\u00edfico y expediente reglamentario.<br \/>\n5. Colabor\u00f3 con los funcionarios reguladores para garantizar la implementaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\">El <strong>Resultado<\/strong><\/h2>\n<p>El cliente era el primer producto de yogur con una declaraci\u00f3n de propiedades saludables en el envase que indicaba que su ingesti\u00f3n &quot;ayudar\u00eda a mejorar el sistema de tr\u00e1nsito&quot; en un plazo determinado. La &quot;barrera de entrada&quot; le otorg\u00f3 al cliente de RegASK el uso exclusivo de la declaraci\u00f3n; las regulaciones exigen un ensayo cl\u00ednico en el producto final para aprovechar la declaraci\u00f3n en el envase.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>La oportunidad: Una importante marca de yogur reconoci\u00f3 la necesidad de diferenciar su producto rico en probi\u00f3ticos de la competencia. El cliente encarg\u00f3 a RegASK que determinara c\u00f3mo convertirse en el primer producto de yogur con una declaraci\u00f3n de propiedades saludables en el envase sobre la mejora de la digesti\u00f3n. Las declaraciones de propiedades saludables de los alimentos funcionales basadas en probi\u00f3ticos a\u00fan no estaban reguladas en el mercado, y no exist\u00edan\u2026<\/p>","protected":false},"author":39,"featured_media":1807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,18],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-food-and-beverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On-Pack Health Claims for Yogurt | RegASK<\/title>\n<meta name=\"description\" content=\"How did a leading yogurt brand secure an on-pack health claim? 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