{"id":1540,"date":"2019-04-15T17:37:20","date_gmt":"2019-04-15T09:37:20","guid":{"rendered":"https:\/\/regask.com\/?p=1540"},"modified":"2024-11-22T05:31:28","modified_gmt":"2024-11-21T21:31:28","slug":"declaracion-de-propiedades-saludables-en-el-paquete","status":"publish","type":"post","link":"https:\/\/regask.com\/es\/on-pack-health-claim\/","title":{"rendered":"Obtenci\u00f3n de una declaraci\u00f3n de propiedades saludables en el envase para un yogur l\u00edder..."},"content":{"rendered":"<h2 class=\"h4\">El <strong>Oportunidad<\/strong><\/h2>\n<p>Una marca de yogur de primera l\u00ednea reconoci\u00f3 la necesidad de diferenciar su producto rico en probi\u00f3ticos de la competencia. El cliente encarg\u00f3 a RegASK que determinara c\u00f3mo convertirse en el primer yogur con una declaraci\u00f3n de propiedades saludables en el envase sobre una mejor digesti\u00f3n.<\/p>\n<p>Las declaraciones de alimentos funcionales basadas en probi\u00f3ticos a\u00fan no estaban reguladas en el mercado y no hab\u00eda esfuerzos activos para adaptar las regulaciones, lo que hac\u00eda que la declaraci\u00f3n de propiedades saludables deseada por el cliente quedara fuera del alcance de las opciones est\u00e1ndar.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\">El <strong>Acercarse<\/strong><\/h2>\n<p>Tras identificar la necesidad de desarrollar una nueva normativa sobre declaraciones de probi\u00f3ticos, RegASK:<\/p>\n<p>1. Se asoci\u00f3 con expertos cient\u00edficos y regulatorios a nivel local para educar a los funcionarios de la agencia sobre los beneficios cient\u00edficos demostrados en la investigaci\u00f3n del cliente.<br \/>\n2. Normativa de referencia sobre probi\u00f3ticos a nivel mundial<br \/>\n3. Se elaboraron directrices recomendadas<br \/>\n4. Elaboraci\u00f3n y presentaci\u00f3n de expediente cient\u00edfico y expediente reglamentario.<br \/>\n5. Colabor\u00f3 con los funcionarios reguladores para garantizar la implementaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\">El <strong>Resultado<\/strong><\/h2>\n<p>El cliente era el primer producto de yogur con una declaraci\u00f3n de propiedades saludables en el envase que indicaba que su ingesti\u00f3n &quot;ayudar\u00eda a mejorar el sistema de tr\u00e1nsito&quot; en un plazo determinado. La &quot;barrera de entrada&quot; le otorg\u00f3 al cliente de RegASK el uso exclusivo de la declaraci\u00f3n; las regulaciones exigen un ensayo cl\u00ednico en el producto final para aprovechar la declaraci\u00f3n en el envase.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The Opportunity A top yogurt brand recognized the need to differentiate their probiotic-rich product from the competition. The client tasked RegASK with determining how to become the first yogurt product with an on-pack health claim regarding improved digestion. Functional food claims based on probiotics were not yet regulated in the market, and there were no&#8230;<\/p>","protected":false},"author":39,"featured_media":1807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,18],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-food-and-beverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On-Pack Health Claims for Yogurt | RegASK<\/title>\n<meta name=\"description\" content=\"How did a leading yogurt brand secure an on-pack health claim? Regask reveals the secrets to success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regask.com\/es\/declaracion-de-propiedades-saludables-en-el-paquete\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garnering An On-Pack Health Claim For a Leading Yogurt Brand\" \/>\n<meta property=\"og:description\" content=\"How did a leading yogurt brand secure an on-pack health claim? Regask reveals the secrets to success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/regask.com\/es\/declaracion-de-propiedades-saludables-en-el-paquete\/\" \/>\n<meta property=\"og:site_name\" content=\"RegASK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RegASKRegulatoryAffairs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-15T09:37:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T21:31:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/regask.com\/wp-content\/uploads\/2020\/11\/POST-Garnering-An-On-Pack-Health-Claim-For-a-Leading-Yogurt-Brand.png\" \/>\n\t<meta property=\"og:image:width\" content=\"689\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benoit Trouwaert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:site\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Trouwaert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/regask.com\\\/on-pack-health-claim\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/on-pack-health-claim\\\/\"},\"author\":{\"name\":\"Benoit Trouwaert\",\"@id\":\"https:\\\/\\\/regask.com\\\/#\\\/schema\\\/person\\\/c1d261e8dcf7b1c30b2c4f2c119df42d\"},\"headline\":\"Garnering An On-Pack Health Claim For a Leading Yogurt &hellip;\",\"datePublished\":\"2019-04-15T09:37:20+00:00\",\"dateModified\":\"2024-11-21T21:31:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/on-pack-health-claim\\\/\"},\"wordCount\":194,\"publisher\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/on-pack-health-claim\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/POST-Garnering-An-On-Pack-Health-Claim-For-a-Leading-Yogurt-Brand.png\",\"articleSection\":[\"Case Studies\",\"Food and Nutrition\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/regask.com\\\/on-pack-health-claim\\\/\",\"url\":\"https:\\\/\\\/regask.com\\\/on-pack-health-claim\\\/\",\"name\":\"On-Pack Health Claims for Yogurt | RegASK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/on-pack-health-claim\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/on-pack-health-claim\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/POST-Garnering-An-On-Pack-Health-Claim-For-a-Leading-Yogurt-Brand.png\",\"datePublished\":\"2019-04-15T09:37:20+00:00\",\"dateModified\":\"2024-11-21T21:31:28+00:00\",\"description\":\"How did a leading yogurt brand secure an on-pack health claim? 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