{"id":3045,"date":"2021-12-01T17:05:25","date_gmt":"2021-12-01T09:05:25","guid":{"rendered":"https:\/\/regask.com\/?p=3045"},"modified":"2024-09-25T01:35:43","modified_gmt":"2024-09-24T17:35:43","slug":"proyecto-de-ley-de-publicidad-ambiental-social-y-economica-de-california","status":"publish","type":"post","link":"https:\/\/regask.com\/es\/california-esg-advertising-bill\/","title":{"rendered":"Impulso ascendente hacia la integraci\u00f3n ESG en California con\u2026"},"content":{"rendered":"<p>Como parte del creciente impulso de California hacia la integraci\u00f3n de declaraciones ambientales, sociales y de gobernanza precisas y completas, el gobernador del estado aprob\u00f3 un proyecto de ley relacionado con la publicidad ambiental. De hecho, el proyecto de ley modifica las secciones 17580 y 17580.5 del C\u00f3digo de Negocios y Profesiones de California y las secciones 18015 y 42355.5 del C\u00f3digo de Recursos P\u00fablicos, y agrega la secci\u00f3n 42355.51 al mismo. Estas modificaciones buscan eliminar las declaraciones de marketing ambiental enga\u00f1osas y confusas en el estado, en particular con respecto al reciclaje.<\/p>\n<p>La nueva ley exige que el Departamento de Reciclaje y Recuperaci\u00f3n de Recursos del estado emita normas antes del 1 de enero de 2024 que especifiquen qu\u00e9 tipos de materiales\/formas se consideran reciclables. La ley se aplicar\u00e1 a todos los bienes de consumo y envases vendidos en el estado, con algunas excepciones (las excepciones incluyen cualquier producto o envase que se fabrique hasta 18 meses despu\u00e9s de la fecha en que el departamento publique sus normas o productos de reciclaje, o envases cubiertos por otras leyes de reciclaje estatales). Como tal, a menos que un producto o envase siga &quot;criterios de reciclabilidad a nivel estatal y sea de un tipo y forma de material que se convierta rutinariamente en materia prima utilizada en la producci\u00f3n de nuevos productos o envases&quot;, el uso de un &quot;s\u00edmbolo de flechas persiguiendo&quot; o cualquier otro s\u00edmbolo\/declaraci\u00f3n que indique que el producto\/envase es reciclable, se considerar\u00e1 enga\u00f1oso o confuso.<\/p>\n<p>Por ahora, esta ley s\u00f3lo se aplica a los productos que se venden en California. Sin embargo, considerando el importante tama\u00f1o del mercado de bienes de consumo en California, se espera que esta ley tenga un impacto a escala nacional. Adem\u00e1s, es probable que estas modificaciones se repliquen en otros estados.<\/p>\n<p>Este proyecto de ley se considera el est\u00e1ndar m\u00e1s estricto del pa\u00eds en materia de publicidad ambiental.<\/p>\n<p>Lea m\u00e1s sobre ESG:<\/p>\n<ul>\n<li><a href=\"https:\/\/regask.com\/es\/why-is-esg-more-important-now-than-ever-for-your-business\/\">\u00bfPor qu\u00e9 los criterios ESG son m\u00e1s importantes ahora que nunca para su negocio?<\/a><\/li>\n<li><a href=\"https:\/\/regask.com\/es\/monitor-the-future-be-esg-compliant-horizon-scanning\/\">Monitoree el futuro y cumpla con los criterios ESG con el escaneo del horizonte de RegASK<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/regask.com\/es\/contacto\/\">Comun\u00edquese con RegASK para obtener m\u00e1s informaci\u00f3n sobre los cambios en la regulaci\u00f3n ESG.<\/a><\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/regask.com\/es\/contacto\/\" class=\"button secondary\" style=\"border-radius:10px;\">\n\t\t<span>Contacte con RegASK para m\u00e1s detalles<\/span>\n\t<\/a>\n\n<a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billTextClient.xhtml?bill_id=202120220SB343\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>Leer m\u00e1s<\/span>\n\t<\/a>\n\n<div class=\"row\"  id=\"row-815840310\">\n\n\t<div id=\"col-276341140\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<a href=\"https:\/\/regask.com\/es\/why-is-esg-more-important-now-than-ever-for-your-business\/\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>Leer m\u00e1s publicaciones sobre ESG<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Como parte del creciente impulso de California hacia la integraci\u00f3n de afirmaciones ESG precisas y completas, el gobernador del estado aprob\u00f3 un proyecto de ley relacionado con la publicidad ambiental. De hecho, el proyecto de ley modifica las Secciones 17580 y 17580.5 del C\u00f3digo de Negocios y Profesiones de California y las Secciones 18015 y 42355.5 de la Ley de Recursos P\u00fablicos, y agrega la Secci\u00f3n 42355.51 a la misma.<\/p>","protected":false},"author":39,"featured_media":3031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[40],"class_list":["post-3045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-horizon-scanning-latest-insights","tag-latest-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>California Pushes for ESG in Advertising with New Bill | RegASK<\/title>\n<meta name=\"description\" content=\"A new bill in California aims to integrate ESG considerations into advertising. Understand the implications with RegASK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regask.com\/es\/proyecto-de-ley-de-publicidad-ambiental-social-y-economica-de-california\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upward Push towards ESG Integration in California with the Publication of a New Bill on Environmental Advertising\" \/>\n<meta property=\"og:description\" content=\"A new bill in California aims to integrate ESG considerations into advertising. 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