{"id":3101,"date":"2022-01-12T09:46:32","date_gmt":"2022-01-12T01:46:32","guid":{"rendered":"https:\/\/regask.com\/?p=3101"},"modified":"2024-10-26T06:09:08","modified_gmt":"2024-10-25T22:09:08","slug":"normas-de-anuncios-de-alimentos-hfss-en-irlanda","status":"publish","type":"post","link":"https:\/\/regask.com\/es\/ireland-hfss-food-ad-rules\/","title":{"rendered":"Irlanda: Nuevas normas sobre publicidad de productos con alto contenido en grasas, sal y az\u00facar"},"content":{"rendered":"<p>El 1 de diciembre de 2021, fue la fecha en que se <a href=\"https:\/\/www.asai.ie\/\" target=\"_blank\" rel=\"noopener\">Autoridad de Normas Publicitarias de Irlanda<\/a> (ASAI) se dispone a poner en vigor sus nuevas normas y directrices sobre la publicidad y comercializaci\u00f3n de \u201cproductos alimenticios y bebidas con alto contenido de grasas, sal y az\u00facar (HFSS) destinados a ni\u00f1os\u201d.<\/p>\n<p>Las nuevas normas forman parte de un C\u00f3digo ASAI existente dirigido a ni\u00f1os menores de 15 a\u00f1os a trav\u00e9s de una selecci\u00f3n de canales de comunicaci\u00f3n. A continuaci\u00f3n, se incluye un resumen de las nuevas restricciones y lo que significar\u00e1n para la comercializaci\u00f3n y la publicidad de alimentos y bebidas HFSS en Irlanda:<\/p>\n<ul>\n<li>No se permite colocar productos HFSS en canales de medios dirigidos a ni\u00f1os o donde el 50% de la audiencia sean ni\u00f1os.<\/li>\n<li>Los lugares utilizados principalmente por ni\u00f1os tambi\u00e9n deben mantenerse libres de todo tipo de comunicaciones de marketing de productos HFSS, como guarder\u00edas, escuelas, etc.<\/li>\n<li>Cuando se permiten comunicaciones de marketing para productos HFSS, solo se permiten sujetas a las reglas de ubicaci\u00f3n espec\u00edficas del medio, incluidos los umbrales m\u00e1ximos para &quot;cada medio&quot;, como cines, medios impresos y medios digitales\/sociales, y solo el 25% del espacio publicitario total se asignar\u00e1 a productos HFSS.<\/li>\n<\/ul>\n<p>Tanto el Reino Unido como Irlanda han establecido restricciones de comercializaci\u00f3n y publicidad de HFSS para estos productos alimenticios y bebidas, la UE se est\u00e1 quedando atr\u00e1s en esta iniciativa y muchas ONG europeas han pedido al parlamento de la UE que apruebe leyes que regulen en todos los estados miembros los alimentos &quot;poco saludables&quot; y su publicidad dirigida a los ni\u00f1os.<\/p>\n<p>Se cree que los alimentos y bebidas HFSS pasar\u00e1n a formar parte r\u00e1pidamente de la agenda de la UE, especialmente en lo relativo al marketing y la publicidad.<\/p>\n<p><a href=\"https:\/\/regask.com\/es\/contacto\/\">Contacte con RegASK para saber m\u00e1s sobre los cambios regulatorios en Europa<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/regask.com\/es\/contacto\/\" class=\"button secondary\" style=\"border-radius:10px;\">\n\t\t<span>Contacte con RegASK para m\u00e1s detalles<\/span>\n\t<\/a>\n\n<a href=\"https:\/\/www.lexology.com\/library\/detail.aspx?g=c47a074c-eb3b-4150-a493-75e83bace46c&#038;utm_source=Lexology+Daily+Newsfeed&#038;utm_medium=HTML+email+-+Body+-+General+section&#038;utm_campaign=Lexology+subscriber+daily+feed&#038;utm_content=Lexology+Daily+Newsfeed+2021-12-02&#038;utm_term=\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>Leer m\u00e1s<\/span>\n\t<\/a>\n\n<div class=\"row\"  id=\"row-1182652524\">\n\n\t<div id=\"col-2110199560\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<a href=\"https:\/\/regask.com\/es\/estudios-de-caso\/recursos-estudios-de-caso-alimentos-bebidas\/\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>Lea estudios de casos de la industria alimentaria<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El 1 de diciembre de 2021, la Autoridad de Normas Publicitarias de Irlanda (ASAI) fij\u00f3 la entrada en vigor de sus nuevas normas y directrices sobre la publicidad y el marketing de alimentos y bebidas con alto contenido en grasas, sal y az\u00facar (HFSS) dirigidos a ni\u00f1os. Las nuevas normas forman parte de un C\u00f3digo ASAI vigente dirigido a\u2026<\/p>","protected":false},"author":39,"featured_media":3082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,558],"tags":[40],"class_list":["post-3101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage-insights","category-ireland-regulations","tag-latest-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ireland: New HFSS High-Fat Food Ad Rules | RegASK<\/title>\n<meta name=\"description\" content=\"Ireland introduces new rules for advertising high-fat, salt, and sugar (HFSS) food and drinks. Stay compliant with RegASK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regask.com\/es\/normas-de-anuncios-de-alimentos-hfss-en-irlanda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ireland: New Rules on Advertising High Fat, Salt and Sugar Food and Drinks\" \/>\n<meta property=\"og:description\" content=\"Ireland introduces new rules for advertising high-fat, salt, and sugar (HFSS) food and drinks. Stay compliant with RegASK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/regask.com\/es\/normas-de-anuncios-de-alimentos-hfss-en-irlanda\/\" \/>\n<meta property=\"og:site_name\" content=\"RegASK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RegASKRegulatoryAffairs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T01:46:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T22:09:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/regask.com\/wp-content\/uploads\/2021\/12\/high-fat-salt-and-sugar-HFSS-food-donut-soda-burger-hotdog-pizza.png\" \/>\n\t<meta property=\"og:image:width\" content=\"689\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benoit Trouwaert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:site\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Trouwaert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/\"},\"author\":{\"name\":\"Benoit Trouwaert\",\"@id\":\"https:\\\/\\\/regask.com\\\/#\\\/schema\\\/person\\\/c1d261e8dcf7b1c30b2c4f2c119df42d\"},\"headline\":\"Ireland: New Rules on Advertising High Fat, Salt and Su&hellip;\",\"datePublished\":\"2022-01-12T01:46:32+00:00\",\"dateModified\":\"2024-10-25T22:09:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/high-fat-salt-and-sugar-HFSS-food-donut-soda-burger-hotdog-pizza.png\",\"keywords\":[\"Latest Insights\"],\"articleSection\":[\"Food and Nutrition\",\"Ireland\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/\",\"url\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/\",\"name\":\"Ireland: New HFSS High-Fat Food Ad Rules | RegASK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/high-fat-salt-and-sugar-HFSS-food-donut-soda-burger-hotdog-pizza.png\",\"datePublished\":\"2022-01-12T01:46:32+00:00\",\"dateModified\":\"2024-10-25T22:09:08+00:00\",\"description\":\"Ireland introduces new rules for advertising high-fat, salt, and sugar (HFSS) food and drinks. 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