{"id":9512,"date":"2026-02-23T23:38:28","date_gmt":"2026-02-23T15:38:28","guid":{"rendered":"https:\/\/regask.com\/?p=9512"},"modified":"2026-02-23T23:38:28","modified_gmt":"2026-02-23T15:38:28","slug":"alemania-publica-directrices-sobre-el-etiquetado-del-contenido-publicitario-generado-por-ia-segun-la-ley-de-ia-de-la-ue","status":"publish","type":"post","link":"https:\/\/regask.com\/es\/germany-issues-guidance-on-labeling-ai-generated-advertising-content-under-the-eu-ai-act\/","title":{"rendered":"Alemania publica directrices sobre el etiquetado de anuncios generados por IA\u2026"},"content":{"rendered":"<p>En <strong>4 de febrero de 2026,<\/strong> el <strong>Autoridad de Competencia Alemana<\/strong> public\u00f3 una nueva gu\u00eda que aclara c\u00f3mo <strong>Contenido publicitario generado por IA<\/strong> debe estar etiquetado debajo de la <strong>Ley de Inteligencia Artificial de la UE (Reglamento (UE) 2024\/1689)<\/strong> y la ley alemana de competencia desleal. Emitida por la <strong>Oficina Central de Lucha contra la Competencia Desleal Frankfurt am Main eV (Wettbewerbszentrale)<\/strong>, La gu\u00eda se aplica a las empresas que utilizan IA en sus comunicaciones comerciales. Las obligaciones de transparencia pertinentes se aplicar\u00e1n a partir de... <strong>2 de agosto de 2026. <\/strong><\/p>\n<div class=\"row\"  id=\"row-683176934\">\n\n\t<div id=\"col-770411838\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-141066760\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-141066760 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2>Detalles de la actualizaci\u00f3n<\/h2>\n\t<div id=\"gap-438803050\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-438803050 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>La gu\u00eda explica c\u00f3mo <strong>Art\u00edculo 50 de la Ley de IA de la UE<\/strong> Se aplica a casos de uso de publicidad y marketing, centr\u00e1ndose en las obligaciones de transparencia para <strong>deepfakes, textos generados por IA, chatbots, <\/strong>y<strong> Avatares de IA.<\/strong> Aclara cu\u00e1ndo es necesario el etiquetado, en particular cuando el contenido generado por IA se asemeja a personas, objetos o eventos reales y puede parecer aut\u00e9ntico.<\/p>\n<p>El documento tambi\u00e9n aclara la distinci\u00f3n entre <strong>\u201cproveedores\u201d y \u201coperadores\u201d,<\/strong> confirmando que las empresas que utilizan sistemas de IA con fines comerciales califican como <strong>operadores<\/strong> y son responsables del cumplimiento a menos que el uso sea puramente personal y no profesional.<\/p>\n<p>Adem\u00e1s, la gu\u00eda aborda los riesgos de <strong>\u201cLavado de IA\u201d<\/strong> enfatizando que comercializar productos o servicios como basados en IA sin una funcionalidad de IA sustancial puede constituir <strong>pr\u00e1cticas comerciales enga\u00f1osas<\/strong> bajo el <strong>Ley alemana contra la competencia desleal (UWG).\u00a0<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-770411838 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-917979367\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Obligaciones de transparencia en virtud del art\u00edculo 50<\/h2>\n\t<div id=\"gap-740921928\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-740921928 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Generado o manipulado por IA <strong>contenido de imagen, audio o v\u00eddeo<\/strong> que se asemeja a personas, objetos o eventos reales y puede parecer aut\u00e9ntico debe ser <strong>claramente etiquetado <\/strong>bajo<strong> Art\u00edculo 50(4)<\/strong> de la Ley de IA de la UE.<\/p>\n<p>Para <strong>Textos generados por IA<\/strong> publicado en inter\u00e9s p\u00fablico, se podr\u00e1 exigir su divulgaci\u00f3n a menos que el contenido haya sido objeto de <strong>revisi\u00f3n humana significativa o control editorial.\u00a0<\/strong><\/p>\n<p>Al implementar <strong>chatbots o avatares de IA,<\/strong> Los usuarios deben ser <strong>informado al inicio de la interacci\u00f3n<\/strong> que se est\u00e1n comunicando con un sistema de IA, y <strong>etiquetado legible por m\u00e1quina<\/strong> se requiere.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-917979367 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1457046605\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Exposici\u00f3n a la aplicaci\u00f3n de la ley<\/h2>\n\t<div id=\"gap-2130672840\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2130672840 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>El incumplimiento de las obligaciones de transparencia puede dar lugar a: <strong>multas administrativas en virtud de la Ley de IA de la UE<\/strong> y <strong>Reclamaciones civiles de competidores o asociaciones<\/strong> seg\u00fan la legislaci\u00f3n alemana sobre competencia desleal.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1457046605 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1454731220\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Fecha de entrada en vigor<\/h2>\n\t<div id=\"gap-725234577\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-725234577 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Las obligaciones pertinentes en materia de transparencia y etiquetado en virtud de la <strong>Ley de Inteligencia Artificial de la UE<\/strong> Los aspectos discutidos en esta gu\u00eda se aplicar\u00e1n a partir de <strong>2 de agosto de 2026. <\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1454731220 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-689509812\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Por qu\u00e9 es importante<\/h2>\n\t<div id=\"gap-479097338\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-479097338 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Esta actualizaci\u00f3n proporciona claridad regulatoria sobre <strong>obligaciones obligatorias de transparencia y etiquetado<\/strong> Para el contenido publicitario generado por IA, se fomenta la alineaci\u00f3n con la gobernanza digital de la UE y se minimiza la carga innecesaria de cumplimiento normativo. Refuerza las expectativas sobre la veracidad de las afirmaciones relacionadas con la IA y reduce el riesgo legal y reputacional.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-689509812 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1018164029\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Para qui\u00e9n es relevante<\/h2>\n\t<div id=\"gap-602471743\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-602471743 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Esta gu\u00eda es relevante para <strong>equipos legales y de cumplimiento, marketing y comunicaciones, funciones digitales y de TI, <\/strong>y<strong> Equipos de gobernanza de IA<\/strong> involucrado en publicidad, interacci\u00f3n con el cliente y contenido p\u00fablico.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1018164029 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1997411292\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Pr\u00f3ximos pasos<\/h2>\n\t<div id=\"gap-446626397\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-446626397 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Las organizaciones deben revisar los usos actuales y planificados de <strong>IA generativa<\/strong> en publicidad, interfaces de clientes y comunicaciones p\u00fablicas para identificar d\u00f3nde <strong>etiquetado o divulgaci\u00f3n<\/strong> Se requiere. Los equipos legales, de cumplimiento, de marketing y digitales deben evaluar las afirmaciones de marketing relacionadas con la IA y las divulgaciones de los chatbots para garantizar la preparaci\u00f3n antes de la <strong>2 de agosto de 2026<\/strong> fecha de aplicabilidad.<\/p>\n<p>A medida que las organizaciones ponen en pr\u00e1ctica estos requisitos, <a href=\"http:\/\/regask.com\/es\/\"><strong>RegASK<\/strong><\/a> Apoya a los equipos de cumplimiento al traducir las reglas de transparencia de IA en evoluci\u00f3n en informaci\u00f3n procesable. <a href=\"http:\/\/regask.com\/es\/\"><strong>RegASK<\/strong><\/a> es una plataforma l\u00edder de inteligencia regulatoria y orquestaci\u00f3n de flujo de trabajo con inteligencia artificial (IA) que permite a las organizaciones globales en sectores altamente regulados, incluidos productos de consumo y ciencias biol\u00f3gicas, navegar de manera proactiva en panoramas regulatorios complejos. <strong>Al combinar una IA de agentes avanzados con expertos en el sector, <a href=\"http:\/\/regask.com\/es\/\">RegASK<\/a><\/strong> Proporciona informaci\u00f3n predictiva y procesable oportuna y automatizaci\u00f3n de extremo a extremo en m\u00e1s de 160 pa\u00edses. <a href=\"http:\/\/regask.com\/es\/\"><strong>M\u00e1s informaci\u00f3n <\/strong><\/a>o<a href=\"https:\/\/regask.com\/es\/reservar-una-demostracion\/\"><strong> Reserve una demostraci\u00f3n ahora.\u00a0<\/strong><\/a><\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1997411292 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1267341388\">\n\n\t<div id=\"col-1856794934\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"is-divider divider clearfix\" style=\"margin-top:2em;margin-bottom:2em;max-width:20%;height:1px;background-color:#a5acd9;\"><\/div>\n<h3>Preguntas frecuentes<\/h3>\n\t<div id=\"gap-494152678\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-494152678 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n<h4>\u00bfQu\u00e9 desencadena las obligaciones de etiquetado para la publicidad generada por IA seg\u00fan la Ley de IA de la UE?<\/h4>\n\t<div id=\"gap-1467748901\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1467748901 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>El etiquetado es necesario cuando el contenido generado o manipulado por IA, como im\u00e1genes, audio o v\u00eddeo, se asemeja a personas, objetos o eventos reales y puede parecer aut\u00e9ntico.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1856794934 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1019496497\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h4>\u00bfQui\u00e9n es responsable del cumplimiento cuando se utiliza IA en la publicidad?<\/h4>\n\t<div id=\"gap-897880723\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-897880723 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Las empresas que utilizan sistemas de IA con fines comerciales califican como <strong>operadores<\/strong> y son responsables del cumplimiento de la Ley de IA de la UE.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1019496497 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-294751019\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h4>\u00bfCu\u00e1ndo se aplican las obligaciones de transparencia analizadas en la orientaci\u00f3n?<\/h4>\n\t<div id=\"gap-1896765933\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1896765933 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Las disposiciones pertinentes se aplicar\u00e1n a partir de<strong> 2 de agosto de 2026.<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-294751019 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1002891272\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h4>\u00bfC\u00f3mo puede RegASK ayudar a las organizaciones a prepararse para los requisitos de transparencia publicitaria de IA?<\/h4>\n\t<div id=\"gap-1272839087\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1272839087 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n<p><a href=\"http:\/\/regask.com\/es\/\"><strong>RegASK<\/strong><\/a> ayuda a los equipos a rastrear actualizaciones regulatorias relacionadas con IA, evaluar la aplicabilidad en diferentes jurisdicciones y poner en funcionamiento los requisitos de divulgaci\u00f3n y etiquetado a trav\u00e9s de flujos de trabajo e inteligencia regulatoria impulsados por IA.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1002891272 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El 4 de febrero de 2026, la Autoridad Alemana de Competencia public\u00f3 una nueva gu\u00eda que aclara c\u00f3mo debe etiquetarse el contenido publicitario generado por IA seg\u00fan la Ley de Inteligencia Artificial de la UE (Reglamento (UE) 2024\/1689) y la legislaci\u00f3n alemana sobre competencia desleal. Publicada por la Oficina Central de Lucha contra la Competencia Desleal de Frankfurt am Main eV (Wettbewerbszentrale), la gu\u00eda se aplica a las empresas que utilizan IA en\u2026<\/p>","protected":false},"author":43,"featured_media":9513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[515,33],"tags":[],"class_list":["post-9512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-germany-regulations","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Germany Issues Guidance on Labeling AI Content<\/title>\n<meta name=\"description\" content=\"Discover Germany&#039;s guidance on labeling AI-generated advertising content under the EU AI Act. 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