{"id":1506,"date":"2019-05-06T17:04:23","date_gmt":"2019-05-06T09:04:23","guid":{"rendered":"https:\/\/regask.com\/?p=1506"},"modified":"2024-11-19T09:56:02","modified_gmt":"2024-11-19T01:56:02","slug":"entree-sur-le-marche-des-cosmetiques","status":"publish","type":"post","link":"https:\/\/regask.com\/fr\/cosmetics-new-market-entry\/","title":{"rendered":"Ouvrir la voie \u00e0 de nouveaux march\u00e9s pour une grande entreprise de cosm\u00e9tiques\u2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"RegASK - Ouvrir la voie \u00e0 de nouveaux march\u00e9s pour une grande entreprise de cosm\u00e9tiques\" src=\"https:\/\/player.vimeo.com\/video\/369377343?dnt=1&amp;app_id=122963\" width=\"1020\" height=\"574\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<h2 class=\"h4\"><strong>Objectif<\/strong><\/h2>\n<p>Une grande entreprise de cosm\u00e9tiques souhaitait \u00e9tendre ses produits de soins capillaires, de soins de la peau et de compl\u00e9ments alimentaires aux 10 principaux march\u00e9s mondiaux des soins de la peau. L&#039;entreprise devait comprendre la faisabilit\u00e9 d&#039;une expansion sur chaque march\u00e9 avec sa formulation actuelle et concevoir une strat\u00e9gie d&#039;expansion g\u00e9ographique pour la mise en \u0153uvre.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\"><strong>Solution<\/strong><\/h2>\n<p>S&#039;appuyant sur un r\u00e9seau mondial d&#039;experts locaux, notre \u00e9quipe RegASK a rapidement examin\u00e9 la conformit\u00e9 de l&#039;\u00e9tiquette et des ingr\u00e9dients du produit par pays et a identifi\u00e9 les pays ayant des exigences r\u00e9glementaires similaires.<\/p>\n<p>Pour certains march\u00e9s, aucune modification du produit actuel n\u2019\u00e9tait n\u00e9cessaire. Dans ce cas, nous avons fait appel \u00e0 notre r\u00e9seau d\u2019experts pour \u00e9laborer des directives de soumission de dossiers et d\u2019importation\/exportation.<\/p>\n<p>Pour les march\u00e9s n\u00e9cessitant des modifications de l\u2019\u00e9tiquette ou de la formulation du produit, nos experts ont fourni des recommandations compl\u00e8tes sur la conformit\u00e9 de la formule et de l\u2019\u00e9tiquette du produit dans le cadre d\u2019une strat\u00e9gie de mise sur le march\u00e9 viable.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\"><strong>R\u00e9sultats<\/strong><\/h2>\n<p>Le client a re\u00e7u un plan d&#039;expansion g\u00e9ographique d\u00e9taill\u00e9, comprenant des groupes de reformulation pour les march\u00e9s o\u00f9 ses produits n&#039;\u00e9taient pas conformes. Le client a r\u00e9ussi \u00e0 p\u00e9n\u00e9trer 6 march\u00e9s cl\u00e9s et pr\u00e9voit de se lancer sur les 4 autres au cours de l&#039;ann\u00e9e prochaine.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectif Une grande entreprise de cosm\u00e9tiques souhaitait \u00e9tendre ses produits capillaires, de soins de la peau et de compl\u00e9ments alimentaires aux 10 principaux march\u00e9s mondiaux des soins de la peau. L&#039;entreprise devait comprendre la faisabilit\u00e9 de son expansion sur chaque march\u00e9 avec sa formulation actuelle et concevoir une strat\u00e9gie d&#039;expansion g\u00e9ographique pour la mise en \u0153uvre. Solution Tirer parti d&#039;un r\u00e9seau mondial de distributeurs locaux\u2026<\/p>","protected":false},"author":39,"featured_media":1811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19],"tags":[],"class_list":["post-1506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-personal-care-and-cometics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cosmetics: New Market Entry | RegASK<\/title>\n<meta name=\"description\" content=\"Learn how RegASK helped a top cosmetics company successfully enter new markets. Expand your global reach. Stay informed with RegASK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regask.com\/fr\/entree-sur-le-marche-des-cosmetiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forging Paths in New Markets for a Top Cosmetics Company\" \/>\n<meta property=\"og:description\" content=\"Learn how RegASK helped a top cosmetics company successfully enter new markets. Expand your global reach. 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