{"id":1540,"date":"2019-04-15T17:37:20","date_gmt":"2019-04-15T09:37:20","guid":{"rendered":"https:\/\/regask.com\/?p=1540"},"modified":"2024-11-22T05:31:28","modified_gmt":"2024-11-21T21:31:28","slug":"allegation-de-sante-sur-lemballage","status":"publish","type":"post","link":"https:\/\/regask.com\/fr\/on-pack-health-claim\/","title":{"rendered":"Obtenir une all\u00e9gation de sant\u00e9 sur l\u2019emballage d\u2019un yaourt leader\u2026"},"content":{"rendered":"<h2 class=\"h4\">Le <strong>Opportunit\u00e9<\/strong><\/h2>\n<p>Une grande marque de yaourt a compris la n\u00e9cessit\u00e9 de diff\u00e9rencier son produit riche en probiotiques de la concurrence. Le client a confi\u00e9 \u00e0 RegASK la mission de devenir le premier yaourt \u00e0 afficher une all\u00e9gation sant\u00e9 sur l&#039;emballage concernant une meilleure digestion.<\/p>\n<p>Les all\u00e9gations alimentaires fonctionnelles bas\u00e9es sur les probiotiques n&#039;\u00e9taient pas encore r\u00e9glement\u00e9es sur le march\u00e9 et aucun effort actif n&#039;a \u00e9t\u00e9 fait pour adapter la r\u00e9glementation, ce qui rendait l&#039;all\u00e9gation sant\u00e9 souhait\u00e9e par le client hors du champ d&#039;application des options standard.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\">Le <strong>Approche<\/strong><\/h2>\n<p>Apr\u00e8s avoir identifi\u00e9 la n\u00e9cessit\u00e9 de d\u00e9velopper une nouvelle r\u00e9glementation sur les all\u00e9gations relatives aux probiotiques, RegASK :<\/p>\n<p>1. En partenariat avec des experts scientifiques et r\u00e9glementaires locaux pour sensibiliser les responsables de l&#039;agence aux avantages scientifiques d\u00e9montr\u00e9s dans les recherches du client<br \/>\n2. R\u00e9glementations probiotiques de r\u00e9f\u00e9rence dans le monde entier<br \/>\n3. R\u00e9daction de lignes directrices recommand\u00e9es<br \/>\n4. Pr\u00e9parer et soumettre le dossier scientifique et le dossier r\u00e9glementaire<br \/>\n5. Collabor\u00e9 avec les responsables de la r\u00e9glementation pour assurer la mise en \u0153uvre<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h4\">Le <strong>R\u00e9sultat<\/strong><\/h2>\n<p>Le client a \u00e9t\u00e9 le premier \u00e0 proposer un yaourt avec une all\u00e9gation sant\u00e9 sur l&#039;emballage indiquant que son ingestion \u00ab\u00a0contribuerait \u00e0 am\u00e9liorer le syst\u00e8me de transport\u00a0\u00bb dans un d\u00e9lai d\u00e9termin\u00e9. La \u00ab\u00a0barri\u00e8re \u00e0 l&#039;entr\u00e9e\u00a0\u00bb a accord\u00e9 au client de RegASK l&#039;exclusivit\u00e9 de l&#039;all\u00e9gation\u00a0; la r\u00e9glementation exige un essai clinique sur le produit final pour exploiter l&#039;all\u00e9gation sur l&#039;emballage.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019opportunit\u00e9 : Une grande marque de yaourt a identifi\u00e9 le besoin de diff\u00e9rencier son produit riche en probiotiques de la concurrence. Le client a charg\u00e9 RegASK de d\u00e9terminer comment devenir le premier yaourt \u00e0 afficher une all\u00e9gation sant\u00e9 sur son emballage concernant une meilleure digestion. Les all\u00e9gations nutritionnelles relatives aux aliments fonctionnels \u00e0 base de probiotiques n\u2019\u00e9taient pas encore r\u00e9glement\u00e9es sur le march\u00e9, et il n\u2019existait pas\u2026<\/p>","protected":false},"author":39,"featured_media":1807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,18],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-food-and-beverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On-Pack Health Claims for Yogurt | RegASK<\/title>\n<meta name=\"description\" content=\"How did a leading yogurt brand secure an on-pack health claim? Regask reveals the secrets to success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regask.com\/fr\/allegation-de-sante-sur-lemballage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garnering An On-Pack Health Claim For a Leading Yogurt Brand\" \/>\n<meta property=\"og:description\" content=\"How did a leading yogurt brand secure an on-pack health claim? 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