{"id":3038,"date":"2021-11-25T15:01:32","date_gmt":"2021-11-25T07:01:32","guid":{"rendered":"https:\/\/regask.com\/?p=3038"},"modified":"2024-10-26T03:17:27","modified_gmt":"2024-10-25T19:17:27","slug":"publicite-medicale-esthetique-chinoise","status":"publish","type":"post","link":"https:\/\/regask.com\/fr\/china-medical-aesthetic-advertising\/","title":{"rendered":"Chine : Lignes directrices pour l&#039;application des normes m\u00e9dicales esth\u00e9\u2026"},"content":{"rendered":"<p>Le 1er novembre 2021, le <a href=\"http:\/\/www.samr.gov.cn\/\" target=\"_blank\" rel=\"noopener\">Administration d&#039;\u00c9tat pour la r\u00e9gulation du march\u00e9 de la Chine<\/a> a publi\u00e9 les \u00ab Lignes directrices pour l\u2019application de la publicit\u00e9 m\u00e9dicale esth\u00e9tique \u00bb. Celles-ci clarifient la d\u00e9finition de l\u2019esth\u00e9tique m\u00e9dicale et de la publicit\u00e9 m\u00e9dicale esth\u00e9tique.<\/p>\n<p>La publicit\u00e9 m\u00e9dicale esth\u00e9tique appartient au domaine de la publicit\u00e9 des dispositifs m\u00e9dicaux. Seuls les annonceurs titulaires d&#039;une licence d&#039;exercice d&#039;un \u00e9tablissement m\u00e9dical peuvent publier ou commander des publicit\u00e9s m\u00e9dicales esth\u00e9tiques.<\/p>\n<p>La demande de chirurgie plastique ou de traitement m\u00e9dico-esth\u00e9tique a explos\u00e9 en Chine ces derni\u00e8res ann\u00e9es. L\u2019objectif de cette directive est donc d\u2019avertir les gens des risques qu\u2019elle comporte.<\/p>\n<p>Contactez RegASK pour vous pr\u00e9parer aux \u00e9ventuels changements r\u00e9glementaires en Chine. <a href=\"https:\/\/regask.com\/fr\/contact-2\/\" target=\"_blank\" rel=\"noopener\">Contactez les experts de RegASK.<\/a><\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/regask.com\/fr\/contact-2\/\" class=\"button secondary\" style=\"border-radius:10px;\">\n\t\t<span>Contactez RegASK pour plus de d\u00e9tails<\/span>\n\t<\/a>\n\n<a href=\"http:\/\/gkml.samr.gov.cn\/nsjg\/ggjgs\/202111\/t20211102_336335.html\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>En savoir plus<\/span>\n\t<\/a>\n\n<div class=\"row\"  id=\"row-314299506\">\n\n\t<div id=\"col-57459421\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<a href=\"https:\/\/regask.com\/fr\/etudes-de-cas\/ressources-etudes-de-cas-soins-personnels-cosmetiques\/\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>Lire des \u00e9tudes de cas sur l&#039;industrie des soins personnels et des cosm\u00e9tiques<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le 1er novembre 2021, l&#039;Administration d&#039;\u00c9tat pour la r\u00e9gulation du march\u00e9 de Chine a publi\u00e9 les \u00ab Lignes directrices pour l&#039;application de la publicit\u00e9 m\u00e9dicale esth\u00e9tique \u00bb. Celles-ci clarifient la d\u00e9finition de l&#039;esth\u00e9tique m\u00e9dicale et de la publicit\u00e9 m\u00e9dicale esth\u00e9tique. La publicit\u00e9 m\u00e9dicale esth\u00e9tique appartient au domaine de la publicit\u00e9 des dispositifs m\u00e9dicaux. Seuls les annonceurs disposant d&#039;une licence d&#039;exercice d&#039;un \u00e9tablissement m\u00e9dical peuvent publier ou commander\u2026<\/p>","protected":false},"author":39,"featured_media":3030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,514],"tags":[40],"class_list":["post-3038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-care-cosmetics","category-china-regulations","tag-latest-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>China: Medical Aesthetic Advertising Regulations | RegASK<\/title>\n<meta name=\"description\" content=\"China releases guidelines for enforcing medical aesthetic advertising regulations. Stay compliant with RegASK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regask.com\/fr\/publicite-medicale-esthetique-chinoise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China: Guidelines for the Enforcement of Medical Aesthetic Advertising\" \/>\n<meta property=\"og:description\" content=\"China releases guidelines for enforcing medical aesthetic advertising regulations. 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