{"id":3045,"date":"2021-12-01T17:05:25","date_gmt":"2021-12-01T09:05:25","guid":{"rendered":"https:\/\/regask.com\/?p=3045"},"modified":"2024-09-25T01:35:43","modified_gmt":"2024-09-24T17:35:43","slug":"projet-de-loi-californien-sur-la-publicite-esg","status":"publish","type":"post","link":"https:\/\/regask.com\/fr\/california-esg-advertising-bill\/","title":{"rendered":"Progression vers l\u2019int\u00e9gration ESG en Californie avec\u2026"},"content":{"rendered":"<p>Dans le cadre de la dynamique croissante de la Californie en faveur de l&#039;int\u00e9gration de d\u00e9clarations ESG pr\u00e9cises et compl\u00e8tes, le gouverneur de l&#039;\u00c9tat a approuv\u00e9 un projet de loi relatif \u00e0 la publicit\u00e9 environnementale. Ce projet de loi modifie les articles 17580 et 17580.5 du Code des affaires et professions de Californie, ainsi que les articles 18015 et 42355.5 du Code des ressources publiques, et y ajoute l&#039;article 42355.51. Ces modifications visent \u00e0 \u00e9liminer les all\u00e9gations marketing environnementales trompeuses et mensong\u00e8res dans l&#039;\u00c9tat, notamment en mati\u00e8re de recyclage.<\/p>\n<p>La nouvelle loi exige du D\u00e9partement des Ressources, du Recyclage et de la R\u00e9cup\u00e9ration de l&#039;\u00c9tat qu&#039;il publie des normes, au plus tard le 01\/01\/2024, pr\u00e9cisant les types de mat\u00e9riaux\/formes consid\u00e9r\u00e9s comme recyclables. La loi s&#039;appliquera \u00e0 tous les biens de consommation et emballages vendus dans l&#039;\u00c9tat, \u00e0 quelques exceptions pr\u00e8s (notamment tout produit ou emballage fabriqu\u00e9 jusqu&#039;\u00e0 18 mois apr\u00e8s la date de publication par le D\u00e9partement de ses normes ou produits de recyclage, ou tout emballage couvert par d&#039;autres lois de l&#039;\u00c9tat sur le recyclage). Ainsi, \u00e0 moins qu&#039;un produit ou un emballage ne r\u00e9ponde aux \u00ab crit\u00e8res de recyclabilit\u00e9 de l&#039;\u00c9tat et ne soit d&#039;un type et d&#039;une forme de mat\u00e9riau qui entrent couramment dans la fabrication de nouveaux produits ou emballages \u00bb, l&#039;utilisation d&#039;un \u00ab symbole de fl\u00e8ches \u00bb ou de tout autre symbole\/d\u00e9claration indiquant que le produit\/emballage est recyclable sera consid\u00e9r\u00e9e comme trompeuse ou mensong\u00e8re.<\/p>\n<p>Pour l&#039;instant, ce projet de loi ne s&#039;applique qu&#039;aux produits vendus en Californie. N\u00e9anmoins, compte tenu de l&#039;importance du march\u00e9 des biens de consommation en Californie, il est probable que cette loi ait un impact \u00e0 l&#039;\u00e9chelle nationale. De plus, il est probable que ces amendements soient reproduits dans d&#039;autres \u00c9tats.<\/p>\n<p>Ce projet de loi est consid\u00e9r\u00e9 comme la norme la plus stricte du pays en mati\u00e8re de publicit\u00e9 environnementale.<\/p>\n<p>En savoir plus sur l&#039;ESG :<\/p>\n<ul>\n<li><a href=\"https:\/\/regask.com\/fr\/pourquoi-lesg-est-elle-plus-importante-que-jamais-pour-votre-entreprise\/\">Pourquoi l\u2019ESG est-elle plus importante que jamais pour votre entreprise ?<\/a><\/li>\n<li><a href=\"https:\/\/regask.com\/fr\/monitor-the-future-be-esg-compliant-horizon-scanning\/\">Surveillez l&#039;avenir et soyez conforme aux normes ESG gr\u00e2ce \u00e0 l&#039;analyse d&#039;horizon de RegASK<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/regask.com\/fr\/contact-2\/\">Contactez RegASK pour en savoir plus sur les changements de r\u00e9glementation ESG.<\/a><\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/regask.com\/fr\/contact-2\/\" class=\"button secondary\" style=\"border-radius:10px;\">\n\t\t<span>Contactez RegASK pour plus de d\u00e9tails<\/span>\n\t<\/a>\n\n<a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billTextClient.xhtml?bill_id=202120220SB343\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>En savoir plus<\/span>\n\t<\/a>\n\n<div class=\"row\"  id=\"row-858676675\">\n\n\t<div id=\"col-1525403254\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<a href=\"https:\/\/regask.com\/fr\/pourquoi-lesg-est-elle-plus-importante-que-jamais-pour-votre-entreprise\/\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>Lire plus d&#039;articles sur l&#039;ESG<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de la dynamique croissante de la Californie en faveur de l&#039;int\u00e9gration d&#039;informations ESG pr\u00e9cises et compl\u00e8tes, le gouverneur de l&#039;\u00c9tat a approuv\u00e9 un projet de loi relatif \u00e0 la publicit\u00e9 environnementale. Ce projet de loi modifie les articles 17580 et 17580.5 du Code des affaires et des professions de Californie, ainsi que les articles 18015 et 42355.5 de la loi sur les ressources publiques, et y ajoute l&#039;article 42355.51.<\/p>","protected":false},"author":39,"featured_media":3031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[40],"class_list":["post-3045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-horizon-scanning-latest-insights","tag-latest-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>California Pushes for ESG in Advertising with New Bill | RegASK<\/title>\n<meta name=\"description\" content=\"A new bill in California aims to integrate ESG considerations into advertising. Understand the implications with RegASK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regask.com\/fr\/projet-de-loi-californien-sur-la-publicite-esg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upward Push towards ESG Integration in California with the Publication of a New Bill on Environmental Advertising\" \/>\n<meta property=\"og:description\" content=\"A new bill in California aims to integrate ESG considerations into advertising. Understand the implications with RegASK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/regask.com\/fr\/projet-de-loi-californien-sur-la-publicite-esg\/\" \/>\n<meta property=\"og:site_name\" content=\"RegASK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RegASKRegulatoryAffairs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-01T09:05:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T17:35:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/regask.com\/wp-content\/uploads\/2021\/11\/california-esg-advertising-bill.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benoit Trouwaert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:site\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Trouwaert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/regask.com\\\/california-esg-advertising-bill\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/california-esg-advertising-bill\\\/\"},\"author\":{\"name\":\"Benoit Trouwaert\",\"@id\":\"https:\\\/\\\/regask.com\\\/#\\\/schema\\\/person\\\/c1d261e8dcf7b1c30b2c4f2c119df42d\"},\"headline\":\"Upward Push towards ESG Integration in California with &hellip;\",\"datePublished\":\"2021-12-01T09:05:25+00:00\",\"dateModified\":\"2024-09-24T17:35:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/california-esg-advertising-bill\\\/\"},\"wordCount\":391,\"publisher\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/california-esg-advertising-bill\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/california-esg-advertising-bill.png\",\"keywords\":[\"Latest Insights\"],\"articleSection\":[\"ESG\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/regask.com\\\/california-esg-advertising-bill\\\/\",\"url\":\"https:\\\/\\\/regask.com\\\/california-esg-advertising-bill\\\/\",\"name\":\"California Pushes for ESG in Advertising with New Bill | RegASK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/california-esg-advertising-bill\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/california-esg-advertising-bill\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/california-esg-advertising-bill.png\",\"datePublished\":\"2021-12-01T09:05:25+00:00\",\"dateModified\":\"2024-09-24T17:35:43+00:00\",\"description\":\"A new bill in California aims to integrate ESG considerations into advertising. 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