{"id":3089,"date":"2021-12-21T15:04:32","date_gmt":"2021-12-21T07:04:32","guid":{"rendered":"https:\/\/regask.com\/?p=3089"},"modified":"2024-10-26T03:15:59","modified_gmt":"2024-10-25T19:15:59","slug":"regles-de-publicite-sur-internet-en-chine","status":"publish","type":"post","link":"https:\/\/regask.com\/fr\/china-internet-advertising-rules\/","title":{"rendered":"Lancement d\u2019une consultation publique en Chine pour \u00ab Mesurer\u2026"},"content":{"rendered":"<p>Le 26 novembre 2021, le <a href=\"https:\/\/www.samr.gov.cn\/\" target=\"_blank\" rel=\"noopener\">Administration d&#039;\u00c9tat pour la r\u00e9gulation du march\u00e9 de la Chine<\/a> Le gouvernement chinois a publi\u00e9 les \u00ab Mesures pour l\u2019administration de la publicit\u00e9 sur Internet \u00bb. Ces mesures clarifient les exigences relatives \u00e0 la publication de publicit\u00e9s sur Internet en Chine.<\/p>\n<p>Le r\u00e8glement souligne que :<\/p>\n<ul>\n<li>Pour les produits ou services li\u00e9s aux produits pharmaceutiques, aux pr\u00e9parations alimentaires destin\u00e9es \u00e0 des fins m\u00e9dicales sp\u00e9ciales, aux dispositifs m\u00e9dicaux, aux pesticides, aux m\u00e9dicaments v\u00e9t\u00e9rinaires et aux aliments di\u00e9t\u00e9tiques, les publicit\u00e9s doivent \u00eatre examin\u00e9es par l&#039;agence d&#039;examen de la publicit\u00e9 avant leur publication.<\/li>\n<li>Si le contenu d&#039;une publicit\u00e9 qui a \u00e9t\u00e9 examin\u00e9e et approuv\u00e9e doit \u00eatre modifi\u00e9, celle-ci doit faire l&#039;objet d&#039;une nouvelle demande d&#039;examen.<\/li>\n<li>Les m\u00e9dias Internet destin\u00e9s aux mineurs ne peuvent pas \u00eatre utilis\u00e9s pour publier des publicit\u00e9s pour des traitements m\u00e9dicaux, des m\u00e9dicaments, des aliments di\u00e9t\u00e9tiques, des \u00e9quipements m\u00e9dicaux, des cosm\u00e9tiques, de l\u2019alcool et des produits de beaut\u00e9.<\/li>\n<\/ul>\n<p><strong>La consultation publique se d\u00e9roule jusqu&#039;au 25 d\u00e9cembre 2021.<\/strong><\/p>\n<p>Besoin d&#039;aide pour soumettre des commentaires en Chine ? <a href=\"https:\/\/regask.com\/fr\/contact-2\/\" target=\"_blank\" rel=\"noopener\">Contactez les experts de RegASK.<\/a><\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/regask.com\/fr\/contact-2\/\" class=\"button secondary\" style=\"border-radius:10px;\">\n\t\t<span>Contactez RegASK pour plus de d\u00e9tails<\/span>\n\t<\/a>\n\n<a href=\"http:\/\/www.moj.gov.cn\/pub\/sfbgw\/lfyjzj\/lflfyjzj\/202111\/t20211129_442611.html\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>En savoir plus<\/span>\n\t<\/a>\n\n<div class=\"row\"  id=\"row-920357258\">\n\n\t<div id=\"col-107234007\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<a href=\"https:\/\/regask.com\/fr\/etudes-de-cas\/ressources-etudes-de-cas-dispositifs-medicaux\/\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>Lire les \u00e9tudes de cas sur le secteur des dispositifs m\u00e9dicaux<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le 26 novembre 2021, l&#039;Administration d&#039;\u00c9tat pour la r\u00e9gulation du march\u00e9 chinois a publi\u00e9 les \u201c\u00a0Mesures relatives \u00e0 la gestion de la publicit\u00e9 sur Internet\u00a0\u201d. Celles-ci clarifient les exigences relatives \u00e0 la publication de publicit\u00e9s sur Internet en Chine. Le r\u00e8glement pr\u00e9cise que\u00a0: pour les produits ou services li\u00e9s aux produits pharmaceutiques, aux pr\u00e9parations alimentaires destin\u00e9es \u00e0 des fins m\u00e9dicales sp\u00e9ciales, aux dispositifs m\u00e9dicaux, aux pesticides, aux m\u00e9dicaments v\u00e9t\u00e9rinaires, etc.<\/p>","protected":false},"author":39,"featured_media":3080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[514,39],"tags":[40],"class_list":["post-3089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-regulations","category-medical-devices-insights","tag-latest-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>China&#039;s New Internet Ad Rules | RegASK<\/title>\n<meta name=\"description\" content=\"China is launching new regulations for internet advertising. 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Learn about the public consultation and potential impacts for businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/regask.com\/fr\/regles-de-publicite-sur-internet-en-chine\/\" \/>\n<meta property=\"og:site_name\" content=\"RegASK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RegASKRegulatoryAffairs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-21T07:04:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T19:15:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/regask.com\/wp-content\/uploads\/2021\/12\/internet-advertising-medical-devices-healthcare-computer.png\" \/>\n\t<meta property=\"og:image:width\" content=\"689\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benoit Trouwaert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:site\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Trouwaert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/regask.com\\\/china-internet-advertising-rules\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/china-internet-advertising-rules\\\/\"},\"author\":{\"name\":\"Benoit Trouwaert\",\"@id\":\"https:\\\/\\\/regask.com\\\/#\\\/schema\\\/person\\\/c1d261e8dcf7b1c30b2c4f2c119df42d\"},\"headline\":\"Public Consultation Launched in China for &#8220;Measur&hellip;\",\"datePublished\":\"2021-12-21T07:04:32+00:00\",\"dateModified\":\"2024-10-25T19:15:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/china-internet-advertising-rules\\\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/china-internet-advertising-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/internet-advertising-medical-devices-healthcare-computer.png\",\"keywords\":[\"Latest Insights\"],\"articleSection\":[\"China\",\"Medical Devices\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/regask.com\\\/china-internet-advertising-rules\\\/\",\"url\":\"https:\\\/\\\/regask.com\\\/china-internet-advertising-rules\\\/\",\"name\":\"China's New Internet Ad Rules | RegASK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/china-internet-advertising-rules\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/china-internet-advertising-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/internet-advertising-medical-devices-healthcare-computer.png\",\"datePublished\":\"2021-12-21T07:04:32+00:00\",\"dateModified\":\"2024-10-25T19:15:59+00:00\",\"description\":\"China is launching new regulations for internet advertising. 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