{"id":3101,"date":"2022-01-12T09:46:32","date_gmt":"2022-01-12T01:46:32","guid":{"rendered":"https:\/\/regask.com\/?p=3101"},"modified":"2024-10-26T06:09:08","modified_gmt":"2024-10-25T22:09:08","slug":"regles-de-publicite-pour-les-produits-alimentaires-hfss-en-irlande","status":"publish","type":"post","link":"https:\/\/regask.com\/fr\/ireland-hfss-food-ad-rules\/","title":{"rendered":"Irlande : nouvelles r\u00e8gles sur la publicit\u00e9 des produits \u00e0 haute teneur en mati\u00e8res grasses, en sel et en sucre"},"content":{"rendered":"<p>Le 1er d\u00e9cembre 2021, \u00e9tait la date \u00e0 laquelle le <a href=\"https:\/\/www.asai.ie\/\" target=\"_blank\" rel=\"noopener\">Autorit\u00e9 irlandaise de contr\u00f4le des normes publicitaires<\/a> (ASAI) s&#039;appr\u00eate \u00e0 mettre en vigueur ses nouvelles r\u00e8gles et directives concernant la publicit\u00e9 et la commercialisation des \u00ab aliments et boissons \u00e0 haute teneur en mati\u00e8res grasses, en sel et en sucre (HFSS) destin\u00e9s aux enfants \u00bb.<\/p>\n<p>Les nouvelles r\u00e8gles font partie d&#039;un code ASAI existant destin\u00e9 aux enfants de moins de 15 ans via une s\u00e9lection de canaux m\u00e9diatiques. Vous trouverez ci-dessous un r\u00e9sum\u00e9 des nouvelles restrictions et de ce qu&#039;elles signifieront pour le marketing et la publicit\u00e9 des aliments et boissons HFSS en Irlande :<\/p>\n<ul>\n<li>Les produits HFSS ne sont pas autoris\u00e9s \u00e0 \u00eatre plac\u00e9s dans des cha\u00eenes m\u00e9diatiques qui ciblent les enfants ou dont 50% du public est compos\u00e9 d&#039;enfants,<\/li>\n<li>Les lieux principalement utilis\u00e9s par les enfants doivent \u00e9galement \u00eatre tenus \u00e0 l\u2019\u00e9cart de toute forme de communication marketing de produits HFSS tels que les cr\u00e8ches, les \u00e9coles, etc.<\/li>\n<li>Lorsque les communications marketing sont autoris\u00e9es pour les produits HFSS, elles ne sont autoris\u00e9es que sous r\u00e9serve des r\u00e8gles de placement sp\u00e9cifiques aux m\u00e9dias, y compris les seuils maximum pour \u00ab chaque m\u00e9dia \u00bb tel que le cin\u00e9ma, la presse \u00e9crite et les m\u00e9dias num\u00e9riques\/sociaux, avec seulement 25% de l&#039;espace publicitaire total \u00e0 allouer aux produits HFSS.<\/li>\n<\/ul>\n<p>Le Royaume-Uni et l&#039;Irlande ont d\u00e9sormais mis en place des restrictions en mati\u00e8re de marketing et de publicit\u00e9 pour ces produits alimentaires et boissons, l&#039;UE est \u00e0 la tra\u00eene dans cette initiative et de nombreuses ONG europ\u00e9ennes ont demand\u00e9 au Parlement europ\u00e9en d&#039;adopter des lois qui r\u00e9giront dans tous les \u00c9tats membres les aliments \u00ab malsains \u00bb et leur publicit\u00e9 destin\u00e9e aux enfants.<\/p>\n<p>On pense que les aliments et boissons HFSS deviendront rapidement une partie int\u00e9grante de l&#039;agenda de l&#039;UE, notamment en mati\u00e8re de marketing et de publicit\u00e9.<\/p>\n<p><a href=\"https:\/\/regask.com\/fr\/contact-2\/\">Contactez RegASK pour en savoir plus sur les changements de r\u00e9glementation en Europe<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/regask.com\/fr\/contact-2\/\" class=\"button secondary\" style=\"border-radius:10px;\">\n\t\t<span>Contactez RegASK pour plus de d\u00e9tails<\/span>\n\t<\/a>\n\n<a href=\"https:\/\/www.lexology.com\/library\/detail.aspx?g=c47a074c-eb3b-4150-a493-75e83bace46c&#038;utm_source=Lexology+Daily+Newsfeed&#038;utm_medium=HTML+email+-+Body+-+General+section&#038;utm_campaign=Lexology+subscriber+daily+feed&#038;utm_content=Lexology+Daily+Newsfeed+2021-12-02&#038;utm_term=\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>En savoir plus<\/span>\n\t<\/a>\n\n<div class=\"row\"  id=\"row-2045617974\">\n\n\t<div id=\"col-407619057\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<a href=\"https:\/\/regask.com\/fr\/etudes-de-cas\/ressources-etudes-de-cas-alimentation-boissons\/\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>Lire les \u00e9tudes de cas sur l&#039;industrie alimentaire<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le 1er d\u00e9cembre 2021 \u00e9tait la date \u00e0 laquelle l&#039;Autorit\u00e9 des normes publicitaires d&#039;Irlande (ASAI) devait mettre en application ses nouvelles r\u00e8gles et recommandations concernant la publicit\u00e9 et le marketing des produits alimentaires et des boissons riches en mati\u00e8res grasses, en sel et en sucre (HFSS) destin\u00e9s aux enfants. Ces nouvelles r\u00e8gles font partie d&#039;un code de conduite existant de l&#039;ASAI visant \u00e0\u2026<\/p>","protected":false},"author":39,"featured_media":3082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,558],"tags":[40],"class_list":["post-3101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage-insights","category-ireland-regulations","tag-latest-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ireland: New HFSS High-Fat Food Ad Rules | RegASK<\/title>\n<meta name=\"description\" content=\"Ireland introduces new rules for advertising high-fat, salt, and sugar (HFSS) food and drinks. Stay compliant with RegASK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regask.com\/fr\/regles-de-publicite-pour-les-produits-alimentaires-hfss-en-irlande\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ireland: New Rules on Advertising High Fat, Salt and Sugar Food and Drinks\" \/>\n<meta property=\"og:description\" content=\"Ireland introduces new rules for advertising high-fat, salt, and sugar (HFSS) food and drinks. Stay compliant with RegASK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/regask.com\/fr\/regles-de-publicite-pour-les-produits-alimentaires-hfss-en-irlande\/\" \/>\n<meta property=\"og:site_name\" content=\"RegASK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RegASKRegulatoryAffairs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T01:46:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T22:09:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/regask.com\/wp-content\/uploads\/2021\/12\/high-fat-salt-and-sugar-HFSS-food-donut-soda-burger-hotdog-pizza.png\" \/>\n\t<meta property=\"og:image:width\" content=\"689\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benoit Trouwaert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:site\" content=\"@ASKRegASK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Trouwaert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/\"},\"author\":{\"name\":\"Benoit Trouwaert\",\"@id\":\"https:\\\/\\\/regask.com\\\/#\\\/schema\\\/person\\\/c1d261e8dcf7b1c30b2c4f2c119df42d\"},\"headline\":\"Ireland: New Rules on Advertising High Fat, Salt and Su&hellip;\",\"datePublished\":\"2022-01-12T01:46:32+00:00\",\"dateModified\":\"2024-10-25T22:09:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/high-fat-salt-and-sugar-HFSS-food-donut-soda-burger-hotdog-pizza.png\",\"keywords\":[\"Latest Insights\"],\"articleSection\":[\"Food and Nutrition\",\"Ireland\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/\",\"url\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/\",\"name\":\"Ireland: New HFSS High-Fat Food Ad Rules | RegASK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/regask.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/regask.com\\\/ireland-hfss-food-ad-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/regask.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/high-fat-salt-and-sugar-HFSS-food-donut-soda-burger-hotdog-pizza.png\",\"datePublished\":\"2022-01-12T01:46:32+00:00\",\"dateModified\":\"2024-10-25T22:09:08+00:00\",\"description\":\"Ireland introduces new rules for advertising high-fat, salt, and sugar (HFSS) food and drinks. 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