{"id":3890,"date":"2022-10-17T12:01:41","date_gmt":"2022-10-17T04:01:41","guid":{"rendered":"https:\/\/regask.com\/?p=3890"},"modified":"2024-11-22T05:21:07","modified_gmt":"2024-11-21T21:21:07","slug":"renforcer-les-revendications-pour-le-lancement-dun-produit-de-sante","status":"publish","type":"post","link":"https:\/\/regask.com\/fr\/boosting-claims-for-a-health-product-launch\/","title":{"rendered":"Renforcer les all\u00e9gations lors du lancement d&#039;un produit de sant\u00e9\u00a0"},"content":{"rendered":"<p><strong>Lisez l\u2019\u00e9tude de cas et d\u00e9couvrez comment une grande entreprise de soins de sant\u00e9 a r\u00e9ussi \u00e0 optimiser le lancement de son produit et \u00e0 renforcer ses all\u00e9gations pour le rendre plus convaincant pour les consommateurs.<\/strong><\/p>\n<h2 class=\"h4\"><strong>Objectif<\/strong><\/h2>\n<p>Une grande entreprise de soins de sant\u00e9 souhaitait valider sa strat\u00e9gie r\u00e9glementaire pour le lancement d&#039;un nouveau produit sur 6 march\u00e9s de la r\u00e9gion Asie-Pacifique. La premi\u00e8re g\u00e9n\u00e9ration de ce produit a \u00e9t\u00e9 lanc\u00e9e dans la cat\u00e9gorie cosm\u00e9tique avec des revendications limit\u00e9es. Elle souhaitait formuler des revendications plus fortes pour le nouveau lancement.<\/p>\n<h2 class=\"h4\"><strong>Solution<\/strong><\/h2>\n<ul>\n<li>B\u00e9n\u00e9ficiant d&#039;une expertise approfondie gr\u00e2ce \u00e0 son r\u00e9seau mondial d&#039;experts locaux<\/li>\n<li>Fournir des voies r\u00e9glementaires applicables, une \u00e9valuation des ingr\u00e9dients et une \u00e9valuation des all\u00e9gations<\/li>\n<li>R\u00e9aliser une \u00e9valuation du paysage concurrentiel<\/li>\n<li>Test\u00e9 la r\u00e9activit\u00e9 des professionnels de sant\u00e9 et des consommateurs aux all\u00e9gations propos\u00e9es<\/li>\n<li>Conseill\u00e9 sur les exigences en mati\u00e8re de tests scientifiques et cliniques pour permettre des revendications plus solides<\/li>\n<\/ul>\n<h2 class=\"h4\"><strong>R\u00e9sultats<\/strong><\/h2>\n<p>Le client a pu optimiser le lancement de la 2\u00e8me g\u00e9n\u00e9ration de son produit et y inclure des all\u00e9gations plus fortes, rendant son produit plus convaincant pour les consommateurs.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\" data-line-height=\"xs\">Besoin d&#039;accompagnement en mati\u00e8re d&#039;affaires r\u00e9glementaires ?<\/h2>\n<h2 style=\"text-align: center;\" data-line-height=\"xs\">Ask RegASK et obtenez un devis<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"row align-center\"  id=\"row-1027337774\">\n\n\n\t<div id=\"col-295359052\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/regask.com\/fr\/reserver-une-demo\/\" class=\"button secondary is-large\" >\n\t\t<span>Obtenir un devis<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-295359052 > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Consultez l&#039;\u00e9tude de cas et d\u00e9couvrez comment une grande entreprise du secteur de la sant\u00e9 a optimis\u00e9 le lancement de son produit et a optimis\u00e9 ses all\u00e9gations pour le rendre plus attractif aupr\u00e8s des consommateurs. Objectif\u00a0: Une grande entreprise du secteur de la sant\u00e9 souhaitait valider sa strat\u00e9gie r\u00e9glementaire pour le lancement d&#039;un nouveau produit sur six march\u00e9s de la r\u00e9gion Asie-Pacifique. La premi\u00e8re g\u00e9n\u00e9ration de ce produit a \u00e9t\u00e9 lanc\u00e9e sous le label cosm\u00e9tique\u2026<\/p>","protected":false},"author":39,"featured_media":4811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,21],"tags":[],"class_list":["post-3890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-pharma-and-biotech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boosting Claims for a Health Product Launch\u00a0 | RegASK<\/title>\n<meta name=\"description\" content=\"A major healthcare company successfully optimized their product launch and boosted claims to make it more compelling to consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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