{"id":4883,"date":"2024-02-21T19:23:25","date_gmt":"2024-02-21T11:23:25","guid":{"rendered":"https:\/\/regask.com\/?p=4883"},"modified":"2024-11-05T20:53:46","modified_gmt":"2024-11-05T12:53:46","slug":"sante-canada-revise-le-code-de-publicite-pharmaceutique","status":"publish","type":"post","link":"https:\/\/regask.com\/fr\/health-canada-review-pharma-advertising-code\/","title":{"rendered":"Modifications propos\u00e9es \u00e0 l\u2019avis sur la publicit\u00e9 pharmaceutique\u2026"},"content":{"rendered":"<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">Sant\u00e9 Canada examine actuellement une refonte importante des normes de publicit\u00e9 pharmaceutique propos\u00e9e par le Conseil consultatif de publicit\u00e9 pharmaceutique (CCPP).<\/div>\n<div><\/div>\n<div class=\"ewa-rteLine\">L\u2019accent est mis en priorit\u00e9 sur la modernisation de l\u2019approche des donn\u00e9es probantes issues du monde r\u00e9el (RWE). Le projet de document d\u2019orientation sur les RWE, \u00e9labor\u00e9 gr\u00e2ce \u00e0 une collaboration approfondie avec l\u2019industrie, pr\u00e9sente un cadre transparent et fond\u00e9 sur des donn\u00e9es probantes pour l\u2019inclusion des RWE dans la publicit\u00e9 destin\u00e9e aux professionnels de la sant\u00e9.<\/div>\n<div><\/div>\n<div class=\"ewa-rteLine\">Les modifications propos\u00e9es visent \u00e0 \u00e9largir les crit\u00e8res d&#039;admissibilit\u00e9 des r\u00e9sultats d&#039;essais cliniques, avec des crit\u00e8res rigoureux de qualit\u00e9 et de pertinence des preuves. La refonte s&#039;\u00e9tend \u00e9galement aux crit\u00e8res des essais cliniques, autorisant les crit\u00e8res d&#039;\u00e9valuation subjectifs et assouplissant les exigences de correspondance des formulations pour les essais d&#039;autres juridictions.<\/div>\n<div><\/div>\n<div class=\"ewa-rteLine\">Pour une analyse d\u00e9taill\u00e9e, explorez la comparaison du texte tabul\u00e9 des sections actuelles et propos\u00e9es du Code.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n\t<div id=\"gap-400390214\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-400390214 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"col-352368658\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<a href=\"https:\/\/www.paab.ca\/resources\/draft-code-change-currently-undergoing-health-canada-review\/\" target=\"_blank\" class=\"button secondary is-link\" rel=\"noopener\" >\n\t\t<span>En savoir plus<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<a href=\"https:\/\/regask.com\/fr\/contact-2\/\" class=\"button secondary\" style=\"border-radius:10px;\">\n\t\t<span>Un soutien en mati\u00e8re de renseignements r\u00e9glementaires \u00e0 port\u00e9e de main<\/span>\n\t<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Health Canada is currently scrutinizing a significant revamp of pharmaceutical advertising standards proposed by the Pharmaceutical Advertising Advisory Board (PAAB). The primary focus is on modernizing the approach to Real-World Evidence (RWE). The draft RWE guidance document, developed through extensive industry collaboration, outlines a transparent and evidence-based framework for including RWE in health professional-targeted advertising&#8230;.<\/p>","protected":false},"author":39,"featured_media":7393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[513,35],"tags":[335,387],"class_list":["post-4883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canada-regulations","category-pharma-biotech-latest-insights","tag-advertising-regulations","tag-real-word-evidence-rwe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Health Canada Review: Overhauling Pharmaceutical Advertising<\/title>\n<meta name=\"description\" content=\"Learn about expanded acceptance of Real-World Evidence, proposed adjustments to clinical trial criteria... Read more | RegASK\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regask.com\/fr\/sante-canada-revise-le-code-de-publicite-pharmaceutique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proposed changes to the Pharmaceutical Advertising Advisory Board (PAAB) Code undergoing Health Canada Review\" \/>\n<meta property=\"og:description\" content=\"Learn about expanded acceptance of Real-World Evidence, proposed adjustments to clinical trial criteria... 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