{"id":8050,"date":"2025-02-19T17:07:40","date_gmt":"2025-02-19T09:07:40","guid":{"rendered":"https:\/\/regask.com\/?p=8050"},"modified":"2025-02-19T17:07:40","modified_gmt":"2025-02-19T09:07:40","slug":"%e9%9f%93%e5%9b%bd%e3%81%ae%e7%92%b0%e5%a2%83%e4%b8%bb%e5%bc%b5%e3%82%ac%e3%82%a4%e3%83%89%e3%83%a9%e3%82%a4%e3%83%b3","status":"publish","type":"post","link":"https:\/\/regask.com\/ja\/south-korea-environmental-claims-guidelines\/","title":{"rendered":"\u74b0\u5883\u7701\uff08\u97d3\u56fd\uff09\u304c\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u6539\u6b63\u2026"},"content":{"rendered":"<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"428c89d1-dbe0-4491-9dcf-70e71c527665\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p data-start=\"142\" data-end=\"645\">On January 8, 2024, the Ministry of Environment of <a href=\"https:\/\/regask.com\/south-korea-food-labeling\/\">South Korea<\/a> announced a public consultation on the draft amendment titled &#8220;Standards for Reward Payment for Reporting Unfair Environmental Labeling\/Advertising Activities.&#8221; This amendment aims to clarify reward payment criteria and address inefficiencies in the reporting system for misleading environmental claims in advertising. The initiative seeks to enhance compliance and transparency in environmental marketing practices.<\/p>\n<h4 data-start=\"647\" data-end=\"671\"><strong>Key Highlights<\/strong><\/h4>\n<ul data-start=\"672\" data-end=\"923\">\n<li data-start=\"672\" data-end=\"755\">Refinement of reward payment criteria to improve fairness and transparency.<\/li>\n<li data-start=\"756\" data-end=\"838\">Addressing operational inefficiencies to streamline the reporting process.<\/li>\n<li data-start=\"839\" data-end=\"923\">Ensuring compliance with environmental labeling and advertising regulations.<\/li>\n<\/ul>\n<h4 data-start=\"1038\" data-end=\"1054\"><strong data-start=\"1042\" data-end=\"1052\">Impact<\/strong><\/h4>\n<ul data-start=\"1055\" data-end=\"1338\">\n<li data-start=\"1055\" data-end=\"1210\">The amendment is expected to have a neutral industry impact, primarily affecting businesses engaged in environmental marketing and advertising.<\/li>\n<li data-start=\"1211\" data-end=\"1338\">Companies will need to align their environmental claims and advertising practices with updated compliance requirements.<\/li>\n<\/ul>\n<p data-start=\"1644\" data-end=\"1761\" data-is-last-node=\"\">For further details, ask RegAsk.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u97d3\u56fd\u74b0\u5883\u7701\u306f2024\u5e741\u67088\u65e5\u3001\u300c\u4e0d\u516c\u6b63\u306a\u74b0\u5883\u30e9\u30d9\u30eb\u30fb\u5e83\u544a\u6d3b\u52d5\u306e\u5831\u544a\u306b\u5bfe\u3059\u308b\u5831\u5968\u91d1\u652f\u7d66\u57fa\u6e96\u300d\u3068\u984c\u3059\u308b\u6539\u6b63\u6848\u306b\u95a2\u3059\u308b\u610f\u898b\u516c\u52df\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6539\u6b63\u6848\u306f\u3001\u5831\u5968\u91d1\u652f\u7d66\u57fa\u6e96\u306e\u660e\u78ba\u5316\u3068\u3001\u5e83\u544a\u306b\u304a\u3051\u308b\u74b0\u5883\u306b\u95a2\u3059\u308b\u8aa4\u89e3\u3092\u62db\u304f\u4e3b\u5f35\u306b\u5bfe\u3059\u308b\u5831\u544a\u5236\u5ea6\u306e\u975e\u52b9\u7387\u6027\u3078\u306e\u5bfe\u51e6\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u74b0\u5883\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3068\u900f\u660e\u6027\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8\uff1a\u5831\u5968\u91d1\u652f\u7d66\u57fa\u6e96\u306e\u898b\u76f4\u3057\u306b\u3088\u308a\u3001\u516c\u5e73\u6027\u3068\u900f\u660e\u6027\u3092\u5411\u4e0a\u3002\u904b\u7528\u4e0a\u306e\u975e\u52b9\u7387\u6027\u3078\u306e\u5bfe\u51e6\u306b\u3088\u308a\u3001\u5831\u544a\u30d7\u30ed\u30bb\u30b9\u3092\u52b9\u7387\u5316\u3002\u74b0\u5883\u30e9\u30d9\u30eb\u30fb\u5e83\u544a\u898f\u5236\u3078\u306e\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u78ba\u4fdd\u3002\u5f71\u97ff\uff1a\u3053\u306e\u6539\u6b63\u6848\u306f\u3001\u74b0\u5883\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u2026\u306b\u5f93\u4e8b\u3059\u308b\u4f01\u696d\u3092\u4e2d\u5fc3\u306b\u3001\u696d\u754c\u3078\u306e\u5f71\u97ff\u306f\u4e2d\u7acb\u7684\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>","protected":false},"author":43,"featured_media":8058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,520],"tags":[500,504,609],"class_list":["post-8050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-horizon-scanning-latest-insights","category-south-korea-regulations","tag-environment-and-sustainability-regs","tag-labelling-regulations","tag-guideline"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>South Korea Updates Rules on Environmental Claims | RegASK<\/title>\n<meta name=\"description\" content=\"South Korea revises guidelines on unfair environmental claims &amp; ad reporting rewards, enhancing compliance. 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