Forging paths in new markets for a top cosmetics company

需要

New markets, new opportunities

Large cosmetic company wanted to expand its footprint, specifically into the top 10 skin care markets around the globe. The company needed to understand the feasibility of expanding into each market with its current formulations and design a geo-expansion strategy for implementation.

需要

New markets, new opportunities

Large cosmetic company wanted to expand its footprint, specifically into the top 10 skin care markets around the globe. The company needed to understand the feasibility of expanding into each market with its current formulations and design a geo-expansion strategy for implementation.

方法

RegASK technology and experts unite

Our team at RegASK leveraged 2 key offerings, RegCOMPLY and RegSTRAT to facilitate this effort. First, we leveraged RegCOMPLY to conduct formulation and label reviews, inclusive of claims, to understand compliance in each market.  Once we confirmed the markets in which their products were compliant, our RegSTRAT capabilities came into play. RegASK tapped into our network of experts to develop a comprehensive path-to-market strategy in each market of interest.

方法

RegASK technology and experts unite

Our team at RegASK leveraged 2 key offerings, RegCOMPLY and RegSTRAT to facilitate this effort. First, we leveraged RegCOMPLY to conduct formulation and label reviews, inclusive of claims, to understand compliance in each market.  Once we confirmed the markets in which their products were compliant, our RegSTRAT capabilities came into play. RegASK tapped into our network of experts to develop a comprehensive path-to-market strategy in each market of interest.

结果

Regulatory research time reduced by nearly 30%

A process that often takes months –analyzing each product and each market –was reduced to weeks, allowing for a comprehensive regulatory strategy to be formed. Ultimately, RegASK designed a detailed geo-expansion plan, inclusive of reformulation clusters for markets in which their current formulas were not approved. The client successfully entered 6 key markets and plans to launch in the remaining 4 over the next year.

结果

Regulatory research time reduced by nearly 30%

A process that often takes months –analyzing each product and each market –was reduced to weeks, allowing for a comprehensive regulatory strategy to be formed. Ultimately, RegASK designed a detailed geo-expansion plan, inclusive of reformulation clusters for markets in which their current formulas were not approved. The client successfully entered 6 key markets and plans to launch in the remaining 4 over the next year.

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