{"id":1177,"date":"2019-03-26T12:59:34","date_gmt":"2019-03-26T04:59:34","guid":{"rendered":"https:\/\/regask.com\/?p=1177"},"modified":"2025-02-10T16:44:55","modified_gmt":"2025-02-10T08:44:55","slug":"%e8%b5%b0%e5%90%91%e5%85%a8%e7%90%83%e7%9a%84%e5%9b%9b%e4%b8%aa%e5%85%b3%e9%94%ae%e6%ad%a5%e9%aa%a4","status":"publish","type":"post","link":"https:\/\/regask.com\/zh\/going-global-4-critical-steps\/","title":{"rendered":"\u8d70\u5411\u5168\u7403\u524d\u9700\u8981\u8003\u8651\u7684\u56db\u4e2a\u5173\u952e\u6b65\u9aa4"},"content":{"rendered":"<p>\u5f00\u5c55\u5168\u7403\u4e1a\u52a1\u662f\u8bb8\u591a\u5546\u4e1a\u6218\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u7136\u800c\uff0c\u6211\u4eec\u7ecf\u5e38\u770b\u5230\u5ba2\u6237\u672a\u80fd\u610f\u8bc6\u5230\u4ea7\u54c1\u6216\u54c1\u724c\u5730\u57df\u6269\u5f20\u6240\u9700\u7684\u89c4\u5212\u6df1\u5ea6\u3002\u4ece\u4ea7\u54c1\u6ce8\u518c\u548c\u5305\u88c5\u58f0\u660e\u5230\u6ee1\u8db3\u6807\u7b7e\u6807\u51c6\u2014\u2014\u5982\u679c\u6ca1\u6709\u9002\u5f53\u7684\u6218\u7565\uff0c\u8fd9\u4e00\u5207\u90fd\u662f\u5371\u9669\u7684\u3002<br \/>\n\u6211\u4eec\u770b\u5230\uff0c\u4f01\u4e1a\u6d6a\u8d39\u4e86\u6570\u767e\u4e07\u7f8e\u5143\u8fdb\u5165\u5e02\u573a\uff0c\u5374\u53d1\u73b0\u5e02\u573a\u5bf9\u4ea7\u54c1\u7f3a\u4e4f\u5174\u8da3\u3002\u6211\u4eec\u4e5f\u770b\u5230\uff0c\u4f01\u4e1a\u5f00\u59cb\u8d70\u5730\u57df\u6269\u5f20\u4e4b\u8def\uff0c\u4f46\u5f53\u4ed6\u4eec\u610f\u8bc6\u5230\u56fd\u9645\u6cd5\u89c4\u7684\u590d\u6742\u6027\u65f6\uff0c\u5374\u6389\u5934\u8fd4\u56de\u3002<br \/>\n\u4e3a\u4e86\u907f\u514d\u72af\u4e0b\u8fd9\u4e9b\u5e38\u89c1\u7684\u9519\u8bef\uff0c\u5728\u786e\u5b9a\u5728\u4e16\u754c\u54ea\u4e2a\u5730\u65b9\u9500\u552e\u60a8\u7684\u4ea7\u54c1\u4e4b\u524d\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u56db\u4e2a\u6b65\u9aa4\u3002<\/p>\n<h2 class=\"h4\">1. \u8fdb\u884c <strong>\u5feb\u901f\u5faa\u73af<\/strong> \u5bf9\u6240\u6709\u611f\u5174\u8da3\u7684\u56fd\u5bb6\u8fdb\u884c\u76d1\u7ba1\u8bc4\u4f30\u3002<\/h2>\n<p>\u5bf9\u6240\u6709\u6f5c\u5728\u5e02\u573a\u8fdb\u884c\u9ad8\u6c34\u5e73\u7684\u76d1\u7ba1\u8bc4\u4f30\u3002\u6211\u4eec\u7684\u4ea7\u54c1\u662f\u5982\u4f55\u5206\u7c7b\u548c\u7ba1\u7406\u7684\uff1f\u662f\u5426\u6709\u63d0\u4ea4\/\u901a\u77e5\u6d41\u7a0b\uff1f\u83b7\u5f97\u6279\u51c6\u9700\u8981\u591a\u957f\u65f6\u95f4\uff1f\u6211\u4eec\u53ef\u4ee5\u5728\u6ca1\u6709\u5728\u5e02\u573a\u4e0a\u6ce8\u518c\u516c\u53f8\u7684\u60c5\u51b5\u4e0b\u63a8\u51fa\u4ea7\u54c1\u5417\uff1f\u8003\u8651\u6bcf\u4e2a\u56fd\u5bb6\u7684\u6cd5\u89c4\u5c06\u4f7f\u60a8\u80fd\u591f\u8fdb\u884c\u6bd4\u8f83\u548c\u5bf9\u6bd4\uff0c\u8bbe\u5b9a\u65f6\u95f4\u8868\u5e76\u505a\u51fa\u51b3\u7b56\u3002\u867d\u7136\u67d0\u4e2a\u5e02\u573a\u53ef\u80fd\u6781\u5177\u5438\u5f15\u529b\uff0c\u4f46\u5b83\u53ef\u80fd\u9700\u8981\u8fdb\u884c\u91cd\u5927\u7684\u914d\u65b9\u8c03\u6574\u3001\u672c\u5730\u4e34\u5e8a\u6570\u636e\u548c\u6f2b\u957f\u7684\u63d0\u4ea4\u6d41\u7a0b\uff0c\u800c\u5176\u4ed6\u5e02\u573a\u5219\u53ea\u9700\u8981\u8fdb\u884c\u6700\u5c0f\u7a0b\u5ea6\u7684\u8c03\u6574\uff0c\u5e76\u4e14\u53ef\u4ee5\u7acb\u5373\u5e26\u6765\u73b0\u91d1\u6765\u8d44\u52a9\u60a8\u7684\u6269\u5f20\u3002\u5168\u9762\u8003\u8651\u8fd9\u4e9b\u5ba1\u67e5\u53ef\u4ee5\u4e3a\u8fdb\u5165\u5e02\u573a\u8bbe\u5b9a\u622a\u7136\u4e0d\u540c\u7684\u8def\u7ebf\u3002<\/p>\n<h2 class=\"h4\">2. \u81ea\u5df1\u505a <strong>\u5e02\u573a\u8c03\u7814<\/strong> \uff08\u8d85\u51fa\u6761\u4ef6\u6d41\u884c\u7a0b\u5ea6\uff09\u3002<\/h2>\n<p>\u6211\u4eec\u7ecf\u5e38\u4f1a\u95ee\u5ba2\u6237\uff0c\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u8981\u7784\u51c6\u7279\u5b9a\u7684\u56fd\u5916\u5e02\u573a\u3002\u4ed6\u4eec\u7684\u56de\u7b54\u901a\u5e38\u57fa\u4e8e\u5047\u8bbe\uff0c\u5f88\u5c11\u4e0e\u66f4\u9ad8\u5c42\u6b21\u7684\u6218\u7565\u76f8\u5173\u3002\u5373\u4f7f\u60a3\u8005\u5728\u67d0\u4e2a\u5730\u533a\u5bf9\u60a8\u7684\u4ea7\u54c1\u8d5e\u4e0d\u7edd\u53e3\uff0c\u4e5f\u5e76\u4e0d\u610f\u5473\u7740\u4ed6\u4eec\u4f1a\u5728\u65b0\u5730\u533a\u5bf9\u6b64\u8d5e\u4e0d\u7edd\u53e3\u3002\u5f04\u6e05\u695a\u60a8\u7684\u4e0b\u4e00\u4e2a\u76ee\u6807\u5e02\u573a\u662f\u8c01\uff0c\u7136\u540e\u4e86\u89e3\u4ed6\u4eec\u7684\u6d88\u8d39\u65b9\u5f0f\u3001\u8d2d\u4e70\u5730\u70b9\u548c\u539f\u56e0\uff0c\u7136\u540e\u51b3\u5b9a\u60a8\u662f\u5426\u53ef\u4ee5\u63d0\u4f9b\u4ed6\u4eec\u6210\u529f\u6240\u9700\u7684\u4e1c\u897f\u3002<br \/>\n\u8fdb\u4e00\u6b65\u8003\u8651\u2014\u2014\u60a8\u662f\u5426\u9700\u8981\u4ece\u7ade\u4e89\u5bf9\u624b\u90a3\u91cc\u5438\u5f15\u5ba2\u6237\uff1f\u7ade\u4e89\u5bf9\u624b\u7684\u4fe1\u606f\u5728\u7531\u672c\u5730\u4f01\u4e1a\u4e3b\u5bfc\u7684\u5e02\u573a\u4e2d\u5f88\u91cd\u8981\uff0c\u8fd9\u4e9b\u4f01\u4e1a\u5df2\u7ecf\u5b9a\u4e49\u5e76\u62e5\u6709\u5ba2\u6237\u671f\u671b\u3002\u8fd9\u4e9b\u5ba2\u6237\u5bf9\u54c1\u724c\u6709\u591a\u5fe0\u8bda\uff1f\u662f\u5426\u6709\u5dee\u5f02\u5316\u56e0\u7d20\u53ef\u4ee5\u5e2e\u52a9\u60a8\u62a2\u5360\u5e02\u573a\u4efd\u989d\uff1f<\/p>\n<h2 class=\"h4\">3. \u5bfb\u627e\u80fd\u591f\u8ba9\u60a8\u7684 <strong>\u751f\u6d3b\u66f4\u8f7b\u677e<\/strong>.<\/h2>\n<p>\u968f\u7740\u5f00\u53d1\u6210\u672c\u548c\u76d1\u7ba1\u538b\u529b\u7684\u589e\u52a0\uff0c\u5c06\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\u7684\u98ce\u9669\u4ece\u672a\u5982\u6b64\u4e4b\u9ad8\u3002\u51c6\u5907\u6863\u6848\u662f\u4e00\u4e2a\u5177\u6709\u6311\u6218\u6027\u548c\u7e41\u7410\u7684\u8fc7\u7a0b\uff0c\u9700\u8981\u6574\u5408\u6240\u6709\u8bc1\u636e\u4ee5\u6700\u597d\u5730\u4ee3\u8868\u4ea7\u54c1\u7684\u529f\u6548\uff0c\u540c\u65f6\u7b26\u5408\u5f53\u5730\uff08\u53ef\u80fd\u5bf9\u60a8\u6765\u8bf4\u662f\u964c\u751f\u7684\uff09\u536b\u751f\u5f53\u5c40\u5236\u5b9a\u7684\u6cd5\u89c4\u3002\u5982\u679c\u60a8\u72af\u4e86\u4e00\u4e2a\u9519\u8bef\uff0c\u539f\u672c\u5c31\u6f2b\u957f\u7684\u63d0\u4ea4\u8fc7\u7a0b\u5c31\u4f1a\u53d8\u5f97\u66f4\u52a0\u6f2b\u957f\u3002\u627e\u5230\u4e00\u4e2a\u4e86\u89e3\u6d41\u7a0b\u5e76\u80fd\u7ba1\u7406\u4ea7\u54c1\u6ce8\u518c\u524d\u6bcf\u4e2a\u6b65\u9aa4\u7684\u4eba\u5f88\u91cd\u8981\u3002<br \/>\n\u8fdb\u5165\u56fd\u9645\u5e02\u573a\u51e0\u4e4e\u603b\u662f\u9700\u8981\u65b0\u7684\u5305\u88c5\u3001\u914d\u65b9\u8c03\u6574\u3001\u58f0\u660e\u5ba1\u67e5\u548c\u65b0\u7684\u5206\u9500\u5408\u4f5c\u4f19\u4f34\u3002\u5728\u5f02\u56fd\u4ed6\u4e61\u5efa\u7acb\u91c7\u8d2d\u548c\u5236\u9020\u5408\u4f5c\u4f19\u4f34\u975e\u5e38\u68d8\u624b\uff0c\u56e0\u6b64\u660e\u667a\u7684\u505a\u6cd5\u662f\u8ba9\u672c\u5730\u4eba\u5458\u5177\u5907\u5f53\u5730\u77e5\u8bc6\u548c\u8d44\u6e90\uff0c\u4ee5\u786e\u4fdd\u4e1a\u52a1\u5c3d\u53ef\u80fd\u987a\u5229\u8fdb\u884c\u3002<\/p>\n<h2 class=\"h4\">4. \u5236\u4f5c <strong>\u8ba1\u5212<\/strong>.<\/h2>\n<p>\u4e86\u89e3\u6cd5\u89c4\u3001\u6d88\u8d39\u8005\u548c\u5b9e\u73b0\u76ee\u6807\u6240\u9700\u7684\u5408\u4f5c\u4f19\u4f34\u540e\uff0c\u5236\u5b9a\u8ba1\u5212\u3002\u5236\u5b9a\u4e00\u5230\u4e09\u5e74\u7684\u8bae\u7a0b\uff0c\u5e76\u5217\u51fa\u671f\u671b\u548c\u5047\u8bbe\u3002\u6982\u8ff0\u60a8\u5c06\u5728\u6bcf\u4e2a\u65f6\u95f4\u8868\u5185\u8fdb\u5165\u54ea\u4e9b\u5e02\u573a\u4ee5\u53ca\u8fdb\u5165\u8fd9\u4e9b\u5e02\u573a\u9700\u8981\u505a\u4e9b\u4ec0\u4e48\u3002\u8003\u8651\u54ea\u4e9b\u5e02\u573a\u4ee3\u8868\u76d1\u7ba1\u4f18\u5148\u6743\uff0c\u4ee5\u4fbf\u4f18\u5316\u65f6\u95f4\u8868\u548c\u9884\u7b97\u3002<br \/>\n\u6211\u4eec\u7684\u8bb8\u591a\u5ba2\u6237\u90fd\u5e0c\u671b\u6253\u5165\u5341\u51e0\u4e2a\u5e02\u573a\uff0c\u800c\u6709\u4e9b\uff08\u5982\u679c\u4e0d\u662f\u5927\u591a\u6570\uff09\u5e02\u573a\u4e0d\u53ef\u907f\u514d\u5730\u9700\u8981\u60a8\u91cd\u65b0\u5236\u5b9a\u65b9\u6848\u3002\u8fd9\u4e5f\u9700\u8981\u5236\u5b9a\u8ba1\u5212\u3002\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u82b1\u8d39\u5c3d\u804c\u8c03\u67e5\u8d44\u91d1\u5f00\u53d1\u4e00\u4e9b\u9002\u7528\u4e8e\u60a8\u8ba1\u5212\u4e2d\u7684\u6240\u6709\u5e02\u573a\u7684\u65b9\u6848\u662f\u5177\u6709\u6210\u672c\u6548\u76ca\u7684\uff0c\u800c\u4e0d\u662f\u5bf9\u6bcf\u4e2a\u5e02\u573a\u8fdb\u884c\u5c0f\u5e45\u8c03\u6574\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Conducting business globally is an essential piece to many business strategies. However, we often see clients fail to realize the depth of planning required for geo-expansion of a product or brand. From getting the product registered and making on-pack claims, to meeting labeling standards \u2013 it\u2019s all treacherous territory without a proper strategy. We\u2019ve seen&#8230;<\/p>","protected":false},"author":39,"featured_media":2212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Going Global: 4 Critical Steps | RegASK<\/title>\n<meta name=\"description\" content=\"Planning to expand your business globally? 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