Objective
A large cosmetic company wanted to expand its hair, skincare, and dietary supplement products into the top 10 skincare markets around the globe. The company needed to understand the feasibility of expanding into each market with its current formulation and design a geo-expansion strategy for implementation.
Solution
Leveraging a global network of local experts, our team at RegASK quickly examined the compliance of the product’s label and ingredients per country and identified countries with similar regulatory requirements.
For a few markets, no changes to the current product were needed. In that case, we tapped into our network of experts to develop dossier submission and import/export guidelines.
For markets that required changes to the product label or formulation, our experts provided comprehensive recommendations for product formula and label compliance as part of a viable path-to-market strategy.
Results
The client received a detailed geo-expansion plan, inclusive of reformulation clusters for markets where their products were non-compliant. The client successfully entered 6 key markets and plans to launch in the remaining 4 over the next year.
