の上 March 13, 2026、 White House issued an Executive Order to enhance the enforcement and oversight of “Made in America” claims. The directive applies broadly to manufacturers, marketers, suppliers, and federal contractors, with a particular focus on improving 消費者の信頼 and ensuring fair competition for U.S. manufacturers.
アップデートの詳細
The Executive Order directs the Federal Trade Commission (FTC) and other federal agencies to prioritize enforcement against false or misleading U.S. origin claims. It also calls for harmonized guidance on voluntary country-of-origin labeling and mandates stricter verification processes for products listed in federal procurement systems. The measure builds on existing requirements under the Made in USA Labeling Rule そして 即日発効.
Federal agencies are now required to periodically verify U.S. origin claims for products offered through government-wide acquisition contracts, ensuring that all representations meet substantiation requirements. Products found to have misrepresented origin of claims will be removed from federal procurement lists and may be referred to the Department of Justice (DOJ) for enforcement under the False Claims Act.
の FTC is instructed to prioritize enforcement actions against deceptive “Made in America” advertising, targeting both domestic and foreign entities. In parallel, all agencies with country-of-origin labeling authority are directed to consider updated regulations or guidance that support consistent voluntary labeling practices.
Importantly, these provisions apply across all product categories、 含む digital marketplace listings, signaling broader regulatory scrutiny in both traditional and online sales channels.
Effective Timeline
The Executive Order was issued on March 13, 2026, and is 即日発効 for all federal agencies and impacted businesses.
なぜそれが重要なのか
This Executive Order introduces 規制強化の監視 and reinforces 規制の明確さ around U.S. origin claims. It promotes alignment across federal agencies、サポート digital marketplace oversight, and encourages efficient, consistent labeling practices. At the same time, it increases compliance expectations while aiming to maintain a minimal administrative burden through harmonized guidance.
影響を受ける人々
このアップデートは、 Regulatory Affairs, Quality Assurance, Legal/Compliance, Procurement, and Marketing teams特に、 product labeling, advertising claims, supply chain verification, and federal contracting.
次のステップ
組織は review and validate all U.S. origin claims across product labeling, advertising, and procurement submissions to ensure alignment with FTC requirements and substantiation standards. Companies are expected to strengthen internal compliance controls, enhance supplier verification processes, and implement rigorous marketing review protocols. Businesses engaged in federal procurement should conduct immediate audits of origin claims and monitor for upcoming regulatory guidance or rulemaking.
As regulatory expectations evolve, organizations must stay ahead of enforcement trends and ensure continuous compliance across jurisdictions.
RegASK は、消費財やライフサイエンスなど、規制の厳しい分野のグローバル組織が複雑な規制環境を積極的に乗り越えられるよう支援する、業界をリードするエージェント型AI規制インテリジェンスおよびワークフローオーケストレーションプラットフォームです。高度なエージェント型AIと専門家の知見を組み合わせることで、, RegASK タイムリーな予測的かつ実用的な洞察とエンドツーエンドの自動化を提供し、コンプライアンス プロセスを合理化し、リスクを軽減し、160 か国以上で市場アクセスを加速します。. もっと詳しく知る または 今すぐデモを予約してください。
よくある質問
What does the Executive Order on “Made in America” claims require?
It requires federal agencies to increase enforcement and oversight of U.S. origin claims, including verifying claims in procurement and prioritizing action against misleading advertising.
Who enforces “Made in America” claims under this Order?
の Federal Trade Commission (FTC) is directed to lead enforcement efforts, with additional roles for federal agencies and potential involvement from the Department of Justice (DOJ).
Which products are newly included under the expanded CN codes?
Products may be removed from federal procurement lists and could face legal action under the False Claims Act.
どうすれば RegASK 企業を支援する 従う influencer marketing regulations?
RegASK 組織を支援する モニター 規制の変更, 検証する コンプライアンス要件、 そして streamline internal workflows, より迅速な適応を可能にする new enforcement priorities and reducing compliance risk.
