On March 13, 2026, the White House issued an Executive Order to enhance the enforcement and oversight of “Made in America” claims. The directive applies broadly to manufacturers, marketers, suppliers, and federal contractors, with a particular focus on improving consumer trust and ensuring fair competition for U.S. manufacturers.
Details of the Update
The Executive Order directs the Federal Trade Commission (FTC) and other federal agencies to prioritize enforcement against false or misleading U.S. origin claims. It also calls for harmonized guidance on voluntary country-of-origin labeling and mandates stricter verification processes for products listed in federal procurement systems. The measure builds on existing requirements under the Made in USA Labeling Rule and is effective immediately.
Federal agencies are now required to periodically verify U.S. origin claims for products offered through government-wide acquisition contracts, ensuring that all representations meet substantiation requirements. Products found to have misrepresented origin of claims will be removed from federal procurement lists and may be referred to the Department of Justice (DOJ) for enforcement under the False Claims Act.
The FTC is instructed to prioritize enforcement actions against deceptive “Made in America” advertising, targeting both domestic and foreign entities. In parallel, all agencies with country-of-origin labeling authority are directed to consider updated regulations or guidance that support consistent voluntary labeling practices.
Importantly, these provisions apply across all product categories, including digital marketplace listings, signaling broader regulatory scrutiny in both traditional and online sales channels.
Effective Timeline
The Executive Order was issued on March 13, 2026, and is effective immediately for all federal agencies and impacted businesses.
Why It Matters
This Executive Order introduces heightened regulatory scrutiny and reinforces regulatory clarity around U.S. origin claims. It promotes alignment across federal agencies, supports digital marketplace oversight, and encourages efficient, consistent labeling practices. At the same time, it increases compliance expectations while aiming to maintain a minimal administrative burden through harmonized guidance.
Who This Affects
This update is relevant for Regulatory Affairs, Quality Assurance, Legal/Compliance, Procurement, and Marketing teams, particularly those involved in product labeling, advertising claims, supply chain verification, and federal contracting.
Next Steps
Organizations should review and validate all U.S. origin claims across product labeling, advertising, and procurement submissions to ensure alignment with FTC requirements and substantiation standards. Companies are expected to strengthen internal compliance controls, enhance supplier verification processes, and implement rigorous marketing review protocols. Businesses engaged in federal procurement should conduct immediate audits of origin claims and monitor for upcoming regulatory guidance or rulemaking.
As regulatory expectations evolve, organizations must stay ahead of enforcement trends and ensure continuous compliance across jurisdictions.
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FAQs
What does the Executive Order on “Made in America” claims require?
It requires federal agencies to increase enforcement and oversight of U.S. origin claims, including verifying claims in procurement and prioritizing action against misleading advertising.
Who enforces “Made in America” claims under this Order?
The Federal Trade Commission (FTC) is directed to lead enforcement efforts, with additional roles for federal agencies and potential involvement from the Department of Justice (DOJ).
Which products are newly included under the expanded CN codes?
Products may be removed from federal procurement lists and could face legal action under the False Claims Act.
How can RegASK help companies comply with influencer marketing regulations?
RegASK helps organizations monitor regulatory changes, validate compliance requirements, and streamline internal workflows, enabling faster adaptation to new enforcement priorities and reducing compliance risk.
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