Launching Hand Sanitizer in New Markets during Pandemic
As consumers pay close attention to germs, demand is on the rise for safe and effective hard surface cleaners, disinfectants and sanitizers.
A large multi-national corporation specializing in household cleaners approached RegASK for help launching a hand sanitizer with the claim “kills 99% of germs” during the COVID-19 pandemic.
• Helped determine the optimal product classification that would allow the product to enter the most markets
• Identified the most efficient registration and launch strategy for multiple markets