Preparing Leader of Infant Formula for Market Expansion

Post Helping An Infant Formula Product Expand To New Markets


The Challenge

The client has a varied portfolio of formula milk products (infant formula, elderly nutrition drink, and sports formula), each with unique import requirements and registration pathways.

This client wanted to expand its products into emerging markets in Asia.


The Approach

The RegASK team analysed and identified the product category for each of the company’s products. From there our experts gathered information on the labeling laws, formulation compliance, import requirements, and production registration.


The Result

RegASK delivered a report of comprehensive information, explaining the intricacies of each country for each product category. This research enabled the client to plan its strategy on expansion into Asia.

Specifically, for the infant formula category, the client launched in 8 different Asian countries.



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