Le ministère de l'environnement (Corée du Sud) modifie les directives sur les déclarations environnementales déloyales et le système de récompense publicitaire

On January 8, 2024, the Ministry of Environment of Corée du Sud announced a public consultation on the draft amendment titled “Standards for Reward Payment for Reporting Unfair Environmental Labeling/Advertising Activities.” This amendment aims to clarify reward payment criteria and address inefficiencies in the reporting system for misleading environmental claims in advertising. The initiative seeks to enhance compliance and transparency in environmental marketing practices.

Key Highlights

• Refinement of reward payment criteria to improve fairness and transparency.
• Addressing operational inefficiencies to streamline the reporting process.
• Ensuring compliance with environmental labeling and advertising regulations.

Impact

• The amendment is expected to have a neutral industry impact, primarily affecting businesses engaged in environmental marketing and advertising.
• Companies will need to align their environmental claims and advertising practices with updated compliance requirements.

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