Obtaining Healthier Choice Logo for a Beverage Product in Malaysia

Obtaining Healthier Choice Logo For A Beverage Product In Malaysia R2

Read the case study to find out how RegASK helped a beverage manufacturer obtain the Healthier Choice Logo certificate for their beverage product in Malaysia.

Objective

An international beverage company would like to check recipe and labeling compliance with the Malaysian regulations in order to apply for Healthier Choice Logo in the country.

Solution

  • Assessed formulation and label
  • Applied for label approval by the Food Safety and Quality Department (FSQD) in Malaysia
  • Registered the company in My Healthier Choice Logo system
  • Obtained the Healthier Choice Logo certificate
  • Secured approval for packaging, advertising and promotional materials

Results

The client successfully obtained the Healthier Choice Logo certificate for their beverage product, allowing them to elevate their product proposition and marketing strategies.

Additionally, RegASK acted like an extension of the client’s regulatory affairs team, offered them regulatory expertise that didn’t exist in-house, saving them time and need for additional hires.

 

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