Panama Ministry of Health Launches Nationwide Obesity Prevention Campaign

In a major push to combat rising obesity rates, the Ministry of Health of Panama has launched a new nationwide public health campaign aimed at educating citizens about healthier dietary habits. The initiative, announced on April 8, 2025, emphasizes the dangers of consuming saturated fats, sugary beverages, and ultra-processed foods.

Though not regulatory in nature, the campaign is expected to influence consumer behavior and potentially shape future food policy.

Campaign Highlights:

• Educational Focus: The campaign promotes awareness of the links between poor nutrition and serious health conditions, including diabetes, hypertension, cardiovascular disease, kidney failure, and certain cancers.

• Lifestyle Promotion: Citizens are encouraged to consume more water and engage in regular physical activity as essential components of a healthy lifestyle.

• Family-Centered Approach: Nutritionist Marta Miranda stressed the importance of gradual dietary changes and involving the whole family in adopting balanced, healthful eating patterns.

Industry Implications

While the campaign is not a regulation, it marks a growing momentum toward health-conscious consumption in Panama. The Ministry’s emphasis on nutrition could foreshadow future regulatory shifts—particularly in light of a concurrent public consultation on Front-of-Package (FOP) nutrition labeling.

Action Steps for Food and Beverage Companies:

• Reevaluate Product Lines: Companies should assess products high in saturated fats, sugars, and artificial ingredients, and explore reformulation options.

• Monitor Policy Trends: Stay informed about emerging regulations or health campaigns that may affect labeling or marketing practices.

• Lead with Innovation: There is increasing opportunity for product innovation in low-sugar, plant-based, and minimally processed food and beverage alternatives.