ASA Make Technical Updates to Infant and Follow-on Formula Rules

Infant Baby Milk Formula
The UK’s ASA has made technical updates to their advertising code regarding infants and following formula foods and rules.
CAP and BCAP have made technical updates to the information supporting the UK Advertising Codes’ rules on the advertising of infants and follow-on formulas. The rules reflect legislation that creates specific controls for such advertising, including a prohibition on nearly all infant formula advertising.
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