Forging Paths in New Markets for a Top Cosmetics Company

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A Geo-expansion Strategy

A large cosmetic company wanted to expand its footprint, specifically into the top 10 skin care markets around the globe. The company needed to understand the feasibility of expanding into each market with its current formulation and design a geo-expansion strategy for implementation.

Some Markets Provide Easy Opportunities

Our team at RegASK quickly examined the compliance of the product’s label and ingredients. For a few markets, no changes to the current product were needed.  In that case, we tapped into our network of experts to develop dossier submission and import/export guidelines. 

For markets that required changes to the product label or formulation, our experts provided a comprehensive recommendations for product updates for a viable path-to-market.

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Successful Market Launches

Ultimately, RegASK designed a detailed geo-expansion plan, inclusive of reformulation clusters for markets where their formula was not approved. The client successfully entered 6 key markets and plans to launch in the remaining 4 over the next year.

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