Case Study: Forging paths in new markets for a top cosmetics company

Need

New markets, new opportunities

Large cosmetic company wanted to expand its footprint, specifically into the top 10 skin care markets around the globe. The company needed to understand the feasibility of expanding into each market with its current formulations and design a geo-expansion strategy for implementation.

Need

New markets, new opportunities

Large cosmetic company wanted to expand its footprint, specifically into the top 10 skin care markets around the globe. The company needed to understand the feasibility of expanding into each market with its current formulations and design a geo-expansion strategy for implementation.

Approach

RegASK technology and experts unite

Our team at RegASK leveraged 2 key offerings, RegCOMPLY and RegSTRAT to facilitate this effort. First, we leveraged RegCOMPLY to conduct formulation and label reviews, inclusive of claims, to understand compliance in each market.  Once we confirmed the markets in which their products were compliant, our RegSTRAT capabilities came into play. RegASK tapped into our network of experts to develop a comprehensive path-to-market strategy in each market of interest.

Approach

RegASK technology and experts unite

Our team at RegASK leveraged 2 key offerings, RegCOMPLY and RegSTRAT to facilitate this effort. First, we leveraged RegCOMPLY to conduct formulation and label reviews, inclusive of claims, to understand compliance in each market.  Once we confirmed the markets in which their products were compliant, our RegSTRAT capabilities came into play. RegASK tapped into our network of experts to develop a comprehensive path-to-market strategy in each market of interest.

Outcome

Regulatory research time reduced by nearly 30%

A process that often takes months –analyzing each product and each market –was reduced to weeks, allowing for a comprehensive regulatory strategy to be formed. Ultimately, RegASK designed a detailed geo-expansion plan, inclusive of reformulation clusters for markets in which their current formulas were not approved. The client successfully entered 6 key markets and plans to launch in the remaining 4 over the next year.

Outcome

Regulatory research time reduced by nearly 30%

A process that often takes months –analyzing each product and each market –was reduced to weeks, allowing for a comprehensive regulatory strategy to be formed. Ultimately, RegASK designed a detailed geo-expansion plan, inclusive of reformulation clusters for markets in which their current formulas were not approved. The client successfully entered 6 key markets and plans to launch in the remaining 4 over the next year.

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About

RegASK is a regtech solution to the increasing complexity of regulatory compliance. RegASK serves clients in the food & beverage, personal care, cosmetic, and medical device industries.

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