Indonesia released a new Regulation on Food Advertisement, which restricts the use of some common words

Insights F&b 06

The new regulation underlines the following information:
– the word “nature” can only be used when the food product is not mixed, and the process does not alter the characteristics;
– the words “pure” or “100%” can only be used for non-mixed food;
– the word “”made with…”” followed by the name of substance can only be used when the substance is more than 50% of the product and the substance is one of the raw material.

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